Why companies should use blogs

Web www.blogsforcompanies.com

Archive for the 'Employee Blogs' Category

Interview: Eric Kintz, VP of marketing at HP

Posted on November 8, 2006 by Roland

Eric KintzAs Vice President of Global Marketing Strategy & Excellence for HP, Eric Kintz leads HP’s marketing strategy worldwide. He’s also the author of The Marketing Excellence blog where he openly discusses industry trends and writes about the future of the marketing function in the high-tech industry. Despite his busy schedule, Eric was nice enough to answer my questions about blogging at HP and elsewhere. Below is this long interview conducted via e-mail.

Roland: IBM, Sun or Microsoft had legions of bloggers a long time before HP. Who took the decision to catch up these other companies and to start the blogging initiative at HP?

Eric: The way you’ve phrased your question is a bit leading. Most tech companies had legions of bloggers communicating with their peer groups. HP was no different. Employees from HP hosted blogs both internally and externally. In 2004 HP decided to provide a formal space within HP.com for those conversations to take place. I believe IBM made a similar decision later in 2005.

On HP’s side, we opened the formal blog platform because our business leaders saw an opportunity to extend the conversations they were having with customers to a much broader distribution. Our enterprise businesses took the lead with a number of executives launching their own blogs on hp.com. From there, platform use expanded to other business groups within the company.

Roland: As this is your job, you’re writing mainly about marketing: how people react to your posts inside and outside HP? Are you pleased by their comments?

Eric: I have been surprised at how positively people have reacted to my blog both externally and internally. Externally I think bloggers have been appreciative of the fact that I have blogged about the future direction of marketing and how HP is responding to these trends vs. blogging about how great HP is. They also have appreciated that I was willing to engage in the blogosphere and learn from other bloggers, this is a humbling experience and I learn every day.

Internally, my blog has spread through word of mouth and has given me the opportunity to connect throughout the world with HP people who have a passion for web 2.0 and are driving innovation in all corners and levels of the organization. Here is one recent example of a HP viral marketing campaign that I discovered through my blog. I have also connected with HP Labs and discovered the great research they were conducting around word of mouth and social networks.

Roland: When did you start your blog? And can you give me some numbers (posts per month, number of visitors from inside and outside HP)?

Eric: I started my blog in April and my traffic has been increasing every month since. I have approximately 10,000 visitors every month, mostly from outside of HP. I post on average once a week, which allows me to focus on going deeper in the topics/insights vs. just reporting news or what other bloggers say. My blog was recently recognized as the #3 CMO blog by the Daily Fix Blog published by MarketingProfs.

Roland: Has this blog changed your work by reducing the ‘distance’ between you and your customers?

Eric: It has not changed my work per se, but it has allowed me to keep up to speed in a much more effective manner with the most critical marketing innovation developments by writing about new concepts, putting them to the test of the blogosphere and engaging with fellow bloggers.

One of the most interesting and rewarding experiences was getting recently together with leading marketing bloggers and sharing thoughts around the opportunities and challenges of blogging –- we wrote a joint post and cross-posted on all our blogs and it was really well received.

Roland: How many HP executives have a blog now?

Eric: Nine executives have a HP hosted blog but many more have their own blogs outside of the HP platform. A great example is Phil Mckinney, the Chief Technology Officer for our PC business[, who writes the Killer Innovations blog.]

Roland: And how many HP employees blog outside from the official platform?

Eric: It is difficult to say as many have personal blogs talking about their family or hobbies. Clearly many employees have their own blog outside of the HP hosted platform; I think it is a great thing as it helps employees better understand what blogging is about and how they can use these new communication platforms in their work.

Roland: Is there a corporate blogging policy?

Eric: Yes, we do have a corporate blogging policy and guidelines in place. I strongly recommend that every large company have one, even if they don’t want to start their own blogging platform. The blogging policy is structured around 6 key guidelines and best practices to help HP employees make the most of blogging’s potential.

Roland: Time is often an issue with blogging: how do you find the time to do it? and how much time do you spend between reading, researching and writing? Is is part of your official job?

Eric: Time is clearly a very difficult issue, which I personally struggle with a lot. I tend to write on planes or in the evening. I usually take a few weeks to write a post, coming up with the initial idea though reading or by connecting with somebody and develop my thoughts over a period of time. Each post takes approximately 2-3 hours to write if you add up the various pieces. Blogging is not part of my official job but driving marketing innovation is and I view blogging as an enabler of that responsibility.

Roland: Besides writing about marketing issues, do you use your blog to stay in touch with other French people living in Silicon Valley?

Eric: Not really… Most people do not know that I am French! Shhhh… But it’s a great idea!

Roland: Besides that, are you happy to live in the U.S? And do you plan to return to France one day?

Eric: I really enjoy living in California. It has an amazing combination of business innovation and great outdoor lifestyle. I would have a hard time living elsewhere…

Roland: Are you hooked to blogs? Could you stop blogging tomorrow?

Eric: I am definitely hooked; I have come to realize how much quicker I get the information I need and learn about new trends. More and more mainstream media journalists get their news from blogs and it is already old news when I read it in the newspaper. I think I could stop blogging but I cannot stop reading blogs.

Roland: Do you plan to use sometimes your blog as a promotional tool, like Jonathan Schwartz does implicitly for Sun from time to time?

Eric: Do you mean for example when Jonathan blogs about publicity stunts (read my answer)? :) I do blog about HP initiatives when I think that we are doing something cool in marketing.

Roland: Where is going HP now that IBM sold its PC division to IBM? Do you want to be #1 and replace IBM?

Eric: According to financial analysts and some media, HP may well be the largest technology company by the end of this year. [For example, you can read “Tech Has A New Top Dog” (BusinessWeek Magazine, June 19, 2006 issue).]

Roland: Finally, do you have a message to deliver to my readers?

Eric: Learn more about the blogosphere (personally and as marketer), understand its power as well as its shortcomings. Is there too much hype? OF COURSE! However remember the hype surrounding the first wave of dot-coms, remember the craze, remember the crash but remember also that Google came out of this period and changed for ever the landscape of advertising.

Roland: Eric, thank you for taking the time for this conversation.

Sources: Eric Kintz, September-November 2006; and various websites

You’ll find related stories by following the links below.

Read Comments | Post a Comment »

Interview: Taraneh Razavi, Doctor at Google

Posted on August 4, 2006 by Roland

Taraneh Razavi, Doctor at GoogleTaraneh Razavi is not your ordinary physician. She’s the doctor at Google headquarters in Mountain View, California, where she’s in charge of maintaining the Googlers in good health. But she’s also interested in how tech trends affect our health and preventive care in general. A few months ago, she started a very well-done and informative blog about these subjects, Dr. Razavi’s Good to Know Info. And she was nice enough to answer my questions about her multiple activities and how she feels about blogging while working at Google. Below is a transcript of the long exchange I had with Taraneh, who wants to make the world a better place.

Roland: Why did you start your blog? Did you only want to help Google employees or other people in the world?

Taraneh: When I started working at Google, I realized that I had a “captive” audience (that is, I could reach out to employees via general email) whom I could update on health information. It was easy to see that Googlers — and every one else in this industry — works very hard.

Despite our best efforts at Google to create options for balancing work and play, sometimes Googlers neglect preventative measures to health — that can take a back seat to their work because they are so engaged. So they need reminders to take care of themselves. I also realized that those who go to the Internet for medical information often came to me with invalid or confusing information.

So I started by sending general health advice — about ergonomics at work, dealing with stress, advice for people who fly a lot, and so on — to employees via general email. Sergey Brin is the one who suggested writing the blog so that others could benefit from it.

Roland: Did you start your blog just after being hired by Google or after several months?

Taraneh: I started it after a year. I didn’t even know what a blog was when I started at Google. I felt like Dr. McCoy on the Starship Enterprise, a little out of place. However, a Googler named Simon Field helped get me started, and now I rely on three others in the company when I have questions about the high-tech aspects of the blog: Karen Wickre, Eric Case, and Todd Markelz. Initially my posts were featured on the official Google Blog, but as I started writing more posts, then I created my own blog under my own name.

I was glad to have started with the official company blog as the legal department made me aware of the possible liabilities involved with offering health advice to the general public. I was fairly naive about those implications, but now I know about the importance of making the right disclaimer in the blog itself.

Roland: Blogging takes time, especially when you have to deal with health and to check your sources of information. Do you blog on your own time or during the 20% of the working time allowed by Google to its employees to work on personal projects?

Taraneh: You are so right about the heavy time requirement especially for health topics. I reference everything so that takes even more time. (Apparently this is not done too frequently on health and medical blogs — backing up opinions with current research is more labor-intensive for sure.) I do it on my own time.

When Sergey first suggested blogging to me, my response was half jokingly, “What, more work?” But now I’m hooked. Not to be a “company woman,” but what makes me willing to spend the extra personal time is the genuine idealism of our founders, Larry Page and Sergey Brin, and their goal of making the world a better place. It’s easy to be on board with that. Unfortunately I’m too busy at work to have that extra 20% time.

Roland: Are you happy with your blog’s traffic (inside and outside Google)?

Taraneh: I didn’t have any expectations when I started the blog. I am happy to have any one read it, even one person, although I put so much work into it that it would be nice to have as many people as possible read the information.

At this point I know that I’m reaching more people on a daily basis via the blog than I can reach by seeing patients at my office. Sometimes I check Google Blog Search and other blog search engines to see how far and wide my posts are being linked – that’s exciting. I believe I have had about 60,000 hits since April.

Site supporter

Purchase high quality, low priced laptop parts such as laptop lcd screens and laptop batteries from this computer site here today. Get great computer repair parts here!

Roland: Do you have positive — and private, by email — reactions of people reading your blog?

Taraneh: Yes, I have been overwhelmed by the amount of positive feedbacks that I have received. That also helps to motivate me. Here are a few comments.

  • “Hello, I have been reading your blog for a few months and felt that perhaps I should let you know that I appreciate it. Thank you for taking the time to inform those of us who may not have knowledge of the information you blog. I enjoy reading your blog and look forward to move to come.”
  • “As a former public health nurse epidemiologist…I am thrilled to see this type of info online. Way to go Dr. Razavi! …”
  • “It’s so awesome to have a real doctor amoung [sic] us!”
  • “I too am new to your site and it is wonderful! Such awesome info! I wish I would have had this info when my family was camping last year. My husband had a “tick attack” and it was pretty scary when you don’t know what to do. Great job!”

Roland: As people don’t read a blog for a long time (15 seconds according to Jakob Nielsen), how can you be sure that people REALLY read your advises?

Taraneh: This is a good question. I was not aware of this 15 second rule. I will have to make the blogs even shorter which is very hard to do when I’m trying to explain medical information in layman’s terms. I suppose that most of the regular readers are going to the site because they are interested in this particular type of information so they are more likely to read the complete blog.

Then again, even in my office, I’m not sure that all of the advice is heard. There is a study that says patients in doctor’s offices (even if they are physicians themselves) only hear 20% of the information that is given to them. At least with a blog they can always go back to it.

When you receive Google employees in your medical office, do you hear people telling you “Don’t talk about what I have on your blog”?

Taraneh: No, no one has asked me that. Googlers seem to be all for sharing information — as long as it’s done anonymously, in the case of medical information, of course.

Roland: Are there any particular health problems at Google because of long working hours or because of the food now that the star cook has left?

Taraneh: Actually we have a number of chefs now, not just one, and many cafes. All of them focus on healthy food now, less junk food, less salt, etc. I have found the chefs to be very responsive to any suggestions that I’ve had. There is also a nutritionist on staff with whom I discuss the menu occasionally.

I think that the long working hours is the plague of the Bay Area, and possibly all technology companies, and not just of Google. As mentioned earlier it often leads to neglect of preventive health measures and a more sedentary lifestyle. I think that one of the reasons that Sergey wanted me to start this blog is that the health problems Googlers may be developing are shared by other companies.

Roland: I’ve seen on your blog that you seem to enjoy quizzes. Are these posts more popular than regular advises?

Taraneh: It depends on the topic. I think people — especially those who are in this industry or in the blog world — may pay a little more attention to this format.

Roland: Speaking of quizzes, did you have to solve some math puzzles or riddles before being hired?

Taraneh: No, I did not, although I know that some people are asked these types of questions. If I were asked a riddle then I would have had to ask them a medical question :)

I have to say that I have also benefited from having a blog. By writing the posts, I reinforce the information that I have read, and I am more motivated to read after a long hard day at work.

Roland: Taraneh, I want to thank you for the time you spent with me — and for the long hours of work you put to publish your excellent work.

[Note: if you want to subscribe to Taraneh’s news feeds, here are the links to her RSS feed and to her Atom feed.]

[Disclaimer: As I didn’t want Taraneh to get into trouble for publishing her views outside Google, I’ve asked her to be sure our exchange would be approved by her company. So this interview has been read by Google PR department.]

Source: Taraneh Razavi, August 3, 2006

You’ll find related stories by following the links below.

Read Comments | 2 Comments »

The first blogger ‘dooced’ in France

Posted on July 19, 2006 by Roland

We all know that bloggers can be ‘dooced’ — or fired — because of their blogs. Until now, this phenomenon was pretty much limited to the U.S. and the UK. But yesterday, the Daily Telegraph reported that a 33-year-old British secretary working in Paris, France, ‘petite anglaise,’ had been sacked by her company because of her personal blog. She will sue her employer, British accountancy firm Dixon Wilson, and ask for a financial compensation of up to two years’ salary. Read more…

Before looking at the Telegraph report, here is how ‘petite anglaise‘ announced that she was fired.

I was “dooced” today. Suspended without pay, pending a dismissal meeting in ten day’s time. Asked to collect my belongings together and leave the building immediately. The words “faute grave” were used. Translated into English: gross misconduct.

In fact, even if the punishment is largely disproportionate, she was aware of the risks. In October 2004, she wrote about what could happen if her boss was reading her blog. Here is an excerpt of a post titled risky business.

As for my own boss reading this blog? It is my worst fear. He’s an expat it the land of the Frogs, as is his wife, so you never know whether one day their internet surfing might wash them up on these shores. I imagine the main issue my employer would have with my blogging would be to establish whether I post on company time.

And this is what she did, at least occasionally, according to Colin Randall, who wrote about ‘petite anglaise’ both in the Telegraph and in his own blog.

She admits that she sometimes worked on her blog in office time but only when she had no work to do. “Other employees would often read books at their desk if things were quiet.”

Catherine[, her Christian name,] also admits twice taking half a day off work, after citing nanny problems, when she had arranged to meet a boyfriend. But she said there had been no complaints about her work.

And Randall adds that she never named her employer. However, But partners at [her company] alleged that she made herself and therefore the firm identifiable by including her own photograph on the weblog. So they sacked her and gave her five minutes to pack her belongings and leave the building where she worked. After the initial shock, she decided to sue her former employer.

Her lawyer has lodged a claim, one of the first of its kind in France, with the prud’hommes — a French employment tribunal — claiming compensation of up to two years’ pay, or about £54,000.

Will she win? I don’t know, but the reasons for firing her seem weak. However, it reminds us that even if you use a pseudonym, it is always better to tell your management that you’re having a blog.

Sources: Colin Randall, The Daily Telegraph, July 18, 2006; and various other web sites

You’ll find related stories by following the links below.

Read Comments | 9 Comments »

Some reasons why businesses don’t blog

Posted on July 12, 2006 by Roland

In The 12 reasons why UK businesses don’t blog, the UK firm E-consultancy.com looks at why businesses and brands are reluctant to use blogs. Many of these top reasons are valid for other countries as well. For example, you might be the CEO and be afraid that your employees start to write inappropriate things. Or simply, your PR agency or yourself don’t understand what a business blog would bring to your company. But read more for my favorite reasons…

Chris Lake, the author, writes that to the contrary to what happens in the US, UK and European marketers are ignoring blogs. And he decided to find why. Here are two of these reasons.

You think it is too risky to allow your colleagues to write blog posts.

Maybe it is. But it probably isn’t, with appropriate guidance and a little prior training in the arts of SEO and copywriting.

You set the guidelines, the subject matter, the overall content framework. They will abide by those rules, because that’s what employees are generally good at (the ones who aren’t good at obeying rules tend to become ex-employees rather quickly).

Well, this is pretty straightforward. But let’s jump to the final possible motive for not starting a business blog.

You think blogging isn’t right for your business.

You might be right. But at least be aware of the benefits of blogging before you make this call. Remember that you do not have to talk exclusively about your business on your blog, nor give away any trade secrets. Nobody cares that you got a new printer for your office, and that it makes a whirring noise that is annoying everybody. They do care about what you have to say about subjects relevant to your business, your products, your policies…

Lake also links to a list of British corporate/brand blogs compiled by Suw Charman from Corante.

What do you think of these reasons for avoiding business blogs? Are they valid in your country? Do you know about additional ones preventing a company or a brand to start a blog?

Source: Chris Lake, for E-consultancy.com, July 5, 2006

Read Comments | 1 Comment »

Are blog comments important?

Posted on June 15, 2006 by Roland

How do you measure the success of a blog? There are many different metrics, including the number of unique visitors, the number of pages viewed or the number of external links to a particular blog. But some bloggers claim to be successful because they attract a large number of comments. Is this a good measure? Are comments really meaningful? And are they visible? A recent study from the Informatics Institute at the University of Amsterdam and Nielsen BuzzMetrics gives us some insights on this phenomenon. One of the conclusions of this report is clear: comments are not explored even if they represent 30% of the contents of a blog on average. Therefore, it can be argued that they’re almost useless and that their number doesn’t count — except for the blog owner and the commentators themselves. But read more…

The full survey is available online as a PDF document, “An Analysis of Weblog Comments” (8 pages, 260 KB. And you’ll find some essential numbers below. Of course, you can disagree with the method used by the two researchers, Gilad Mishne and Natalie Glance. Nevertheless, they looked at about 36,000 blogs picked from the Blogpulse index, which is large enough to draw some valid conclusions.

Below is a table showing some of the key numbers of the survey (Credit: report mentioned above).

Survey about blog comments

What are the essential conclusions of this report?

  • Comments constitute a substantial part of the blogosphere, accounting for up to 30% of the volume of weblog posts themselves.
  • On average, comments are shorter than weblog posts (in terms of text length); we estimate that the textual size of the “commentsphere” is 10% to 20% of the size of the blogosphere.
  • [Comments are invisible:] Less than 2% of comment content is currently available in syndicated form.
  • A large number of comments is consistent with the influence level a weblog or post has.
  • Clearly, commented weblogs are substantially more read and linked to. However, there is a chicken-and-egg situation here: assuming a fixed percentage of weblog readers post comments, weblogs which have more incoming links and more readers are more likely to have higher amounts of comments.
  • Finally, we offer a novel way to determine the level of controversy caused by a weblog post by analyzing the type of comments written in response.

After reading the whole survey — or my selected excerpts — a question remains: are comments a good indicator of the success of a blog? As they remain invisible for the most part — you have to visit a blog and voluntarily click the “Comments” link of a post to read them — it seems that comments are only important to the blog owner and to the commentators themselves.

So what do you think? Do you read the comments addressed to you? Do you count them? Are you proud when one of your note attracts a dozen comments? Please post your thoughts.

Sources: Informatics Institute, University of Amsterdam and Nielsen BuzzMetrics, April 10, 2006

Read Comments | 3 Comments »

Can you be ‘dooced’?

Posted on June 4, 2006 by Roland

In case you don’t remember the first employee who was fired because of her blogging activities, it happened in 2002 to Heather Armstrong who was a Web designer at this time. And as she was — and still is — blogging under the pseudonym of Dooce, ‘dooced’ became a synonym for getting into trouble because of comments found on a Web site. Four years later, NewsFactor Network publishes a long article about people who still ignore the rules of the Internet age and are overexposed in the blogosphere, putting their jobs — or their future careers — at risk. Read more…

Before going further, let’s look at Heather Armstrong. Here is a link to her story, written by herself.

Now, the NewsFactor Network article is a little bit too long to summarize. So I just selected the specific case of someone looking for a new job but didn’t know that what she wrote on her blog was public.

Site supporter

Technology can make a company’s communication extremely successful. Check out how to purchase outsourcing microsoft exchange programs, new business email accounts, and other email hosting systems from this communicate site today.

When CollegeRecruiter.com was looking for student bloggers, chief executive Steve Rothberg got an application from a strong candidate who not only had a blog already, but also articulated her skills well in the cover letter. Rothberg was eager to interview her, but first popped onto her blog to see how she handled content. It turned out that she was handling a whole lot more than that.

“With one click, I got information about her sexual behavior that I really didn’t want to know,” he says. “There was no password protection, and it wasn’t like she had tried to hide her blog from me. She told me about it and gave me the link, like she was proud of it.”

When Rothberg rejected her application, he detailed his objections, noting that he would not want to risk having the candidate post inappropriate material to a professional blog. The blogger sent back a deeply apologetic note, writing that she had no idea that he would see that part of her blog, even though there was a clear link to the content right on the blog’s home page.

“She just had no realization that the things she posted for friends could be seen by other people,” says Rothberg. “She thought that whatever she wanted to be private would just magically be private because she wanted it to be. I think many people are going to find out that once you put something on the Internet, it’s public.”

As you’re reading this, I’m sure you know that everything being put on a Web site — or a blog — is public and can haunt you one day. But it seems that many people don’t know that yet.

Source: Elizabeth Millard, NewsFactor Network, May 30, 2006

Read Comments | 4 Comments »

BBC blogging policy

Posted on May 27, 2006 by Roland

BBC is the world’s oldest public-service broadcaster, but it has also embraced the online world — and blogs — for several years now. For employees who want to blog on their own sites, BBC has recently revamped its blogging policy and published new guidelines which do not apply to employees who write about personal interests.

BBC’s position about blogs has recently evolved, as you can see by reading an article which is only six months old, Blogging and the BBC (by Torin Douglas, BBC media correspondent, October 26, 2005). At this time, Kevin Anderson, of BBC News Interactive, was in charge to write “a guide to blogs and blogging for journalists.”

“Blogs can sharpen our journalism, introduce us to new sources, widen our agenda and maintain our position as a trusted source,” he writes, in a discussion paper called BBC Blogs: News as conversation.

Now, these new guidelines have been published after a wide discussion with BBC bloggers and are available via one of them, Jem Stone. Here are the principles behind these guidelines.

Many bloggers, particularly in technical areas, use their personal blogs to discuss their BBC work in ways that benefit the BBC, and add to the “industry conversation.” These guidelines are not intended to restrict this, as long as confidential information is not revealed.

Blogs or websites which do not identify the blogger as a BBC employee, do not discuss the BBC and are purely about personal matters would normally fall outside these guidelines.

There are three sets of guidelines, for regular employees, for managers, and for journalists, for which impartiality is required.

Nothing should appear on their personal blogs which undermines the integrity or impartiality of the BBC. For example, news and current affairs people should not:

  • advocate support for a particular political party
  • express views for or against any policy which is a matter of current party political debate
  • advocate any particular position on an issue of current public controversy or debate

The other guidelines are more traditional and will not stir any controversy.

Finally, if you want to read “official” blogs written by BBC employees and journalists, here is a link to the BBC Blog Network.

Sources: Jem Stone, BBC employee, on his Common Sense blog, May 5, 2006

Read Comments | 2 Comments »

IHT workers launch a blog

Posted on May 1, 2006 by Roland

Today is the International Workers’ Day, also known as May Day or Labor Day, and it seems appropriate to focus on a blog opened by employees fighting for their jobs. Last month, the management of the International Herald Tribune (IHT), an international newspaper owned by the New York Times but still headquartered in Paris, France, decided to suppress some jobs and to move others to Hong Kong. And the IHT workers have opened a blog, IHT en lutte, to fight again this decision. Will it be useful? We’ll see in the coming weeks.

This blog has an interesting motto: “quotidien américain, fabriqué à Paris, partiellement délocalisé à Hong Kong, 100% New York Times” (”American newspaper, made in Paris, partially outsourced to Hong Kong, 100% New York Times”).

But it’s not terribly active: only 7 notes in 2 weeks. Most of these notes are informative about the conflict between the management and the employees. But it seems to me that the employees are not promoting enough this blog to support their fight.

For example, to my knowledge, only one French newspaper, Libération, has published an article about this conflict, “L’International Herald Tribune licencie.” The journalists at the IHT should search from more support from their peers.

And here is another example. This blog is written in French, so I doubt it can become an efficient tool for the employees. In my opinion, this blog, as the IHT itself, should be published in English. What do you think?

Read Comments | 2 Comments »

Southwest Airlines blogs from the sky

Posted on April 30, 2006 by Roland

In fact, it’s not entirely true, but Southwest Airlines blog really took off last week. Nuts about Southwest is a moderated blog hosted by about 20 employees who write about their jobs at the airline, but also about the travel industry. So you’ll find posts from managers and mechanics as well as captains or flying attendants. The airline says it will welcome comments from customers, but one thing is sure: these comments might be edited — or not published. Anyway, when will we see an official blog from Air France?

But let’s look at the Southwest Airlines blog user’s guide.

Our goal with this blog is to give our readers the opportunity to take a look inside Southwest Airlines and to interact with us. This is as much your blog as it is ours. We have lined up a crew of bloggers representing a diverse cross-section of our Company. The most current postings will be found on the home page, and we have organized the archives by category. We want to build a personal relationship between our bloggers and you, and we need your participation. You are the “other half” of this blog, and our bloggers can’t wait to communicate with you, so get busy posting.

Nice words: it almost looks like a press release. But wait, there is more.

This is the point where we insert the “fine print” and discuss the guidelines for posting. The Southwest Blog is starting out as a moderated site because we want to ensure that everyone stays on topic. We would LUV for you to post your thoughts, comments, suggestions, and questions, but when you post, make sure that they are of general interest to most readers. Of course, profanity, racial and ethnic slurs, and rude behavior like disparaging personal remarks won’t be tolerated nor published.

The key word here is “moderated.” I’m sure some of you will object to this, but this is exactly what I’m doing here. I only accept relevant comments — no spam, no rude language.

So what do you think about this Southwest Airlines blog? Is this a PR trick or a real effort by the company to connect with its customers?

Read Comments | 3 Comments »

Honeywell starts recruiting blogs

Posted on October 10, 2005 by Roland

Several weeks ago, I read in Workforce.com that Honeywell was about to launch blogs to ease its hiring process of young students in the U.S. The starting idea looked promising: leave the animation of these blogs to recent recruits by the company. And to be sure to put fresh content on these blogs, these new recruits would write only for a period of three months before being replaced by new ones. After doing some investigation, I sincerely think that this initiative will be a flop.

First, here are some details provided by Workforce.com.

To reach candidates with different backgrounds, Honeywell has enlisted people from IT, human resources and the supply chain to write three weekly entries on topics they choose. The idea, [says Kevin Gill, the company’s director of global staffing,] is for content to lean toward ideas about career development instead of dry talk about benefits. To keep content fresh, three people will blog for three months, then relinquish their duties to new bloggers. All writers are volunteers who are recent recruits to Honeywell and hold graduate degrees.

Gill says the bloggers will help one another to ensure that posts comply with corporate governance standards, decency and grammar. As long as those requirements are satisfied, bloggers will be free to write about anything that they want, including negative experiences. “The sites will exist to relay what’s gone on in your job,” Gill says, “whether something is working out well or not.

Now, let’s discover how this experiment is progressing by visiting the home page of these recruiting blogs. What is available here? The blogs from Caralyn B (Marketing, Specialty Materials, 2 notes, 10 comments, last note dated September 15), Kara K (Human Resources, Aerospace, 2 notes, 7 comments, last note dated September 19) et Jon K (Integrated Supply Chain, Aerospace, 3 notes, 5 comments, last note dated October 3).

In other words, our new bloggers have not reached their objectives. The starting idea was good, but its execution is pretty poor. If this situation doesn’t improve soon, do you think that this experiment will be a success or a failure?

Read Comments | Post a Comment »

About the author

Roland Piquepaille
Roland Piquepaille
About me

My other blogs

Technology Trends

ZDNet's Emerging Technology Trends

This blog's links

Sponsor this blog
Send me tips and stories
RSS Feed
Stats from Claranet

effect of alcohol on triglyceride count buspar patient information instructions buspirone rxlist alcohol affects youth brain cialis commentscgi from india mt tadalafil lyrics cigarettes or heroin adderall withdrawals cocaine pregnancies canadian pharmacies canada celexa prices celexa benefits ambien online ordering clarinex can alcohol destroy your teeth alcohol while breast feeding depression severe adipex diet pill buy estradiol valerate injections for transgender atenolol weight gain celecoxib goldstein s297 excess alcohol finasteride y la caida del pelo heroin chester uk 1980 s weight loss shots with adipex 2005 illinois alcohol deaths cocaine production in columbia side effects folic acid athens alabama alcohol repeal heroin he loves more than me ghb dopamine th2 alcohol soft download polycystic ovarian syndrome and glucophage aciphex withdrawal symtoms hancocks blood alcohol level ciprofloxacin and strep throat alcohol content in natural ice beer too much cocaine effexor coming off electrical charges alcohol v 1.9.2 serial hair loss fluoxetine drug and alcohol awareness programs alcohol and recovering from injuries celebrex celecoxib anti inflammatory buy without augmentin xl lyrics raw cocaine wu tang clan finasteride cheveux avapro vs diovan re ambien worsening anxiety depression central cocaine urine detection period cocaine in the 70s workplace drug and alcohol policy genetic disposition and alcohol buta cinta alcohol mixture nitromethane kombucha alcohol maximum can adderall be smoked elidel fda warning fioricet endocet medication for alcohol detox alcohol and the frontal lobe time to depakote effect bipolar disorder increased folic acid help overweight moms alcohol spirit rankings cocaine and prescription meds ace inhibitors arbs and hydrochlorothiazide ambien thread health problem find drinking alcohol isopropyl alcohol wipe alcohol awareness activities alcohol advertisement images kiddie cocaine methadone albuterol alcohol and the effects of drinking bupropion and alcohol interaction black women on cocaine fetal alcohol syndrome discipline indiana alcohol tobacco commission of estradiol on male reprodution cancer resulting from alcohol hydrocodone bt ibuprofen tb cocaine potassium permanganate checking alcohol content hydrochlorothiazide for tinnitus effects of ecstasy recreational drug alcohol recovery programs san diego power point alcohol abuse for teens snorting heroin acyclovir herpes does celexa help anxiety folic acid dose for conception menopause alcohol intolerance side effects ativan cocaine in bolivia taking effexor during you don t drink alcohol adipex discount online pharmacy alcohol detox and portland oregon affects of alcohol on crime cocaine will blow your brain contra effects of zoloft with hydrocodone aciphex side cocaine potency coreg image liver transplant alcohol bfi special agent alcohol cocaine drug interaction buy clomid where activity of acyclovir treatment of periorbital cellulitis with amoxicillin evan williams alcohol poems about cocaine when was fosamax approved cipro floxacin side effects librium alcohol detox cefixime availability omega 3 and coumadin clearbook manor drug and alcohol teatment lindsay lohan cocaine coke video oklahoma drug and alcohol treatment diovan important considerations bringing alcohol on southwest airlines cheap prescription drug in canada flomax bupropion 200 richard harte cocaine is allegra safe during pregnancy hydrochlorothiazide losartan does alcohol stain marble surfaces online consultation for adipex oregan state drug and alcohol treatment buspar caused leg tingling images of people using cocaine cocaine drug levels estradiol patch placement different kinds of ecstasy tablets england alcohol prohibition time for alcohol to leave system alcohol consequences diazepam diazopam treatment for major depression and alcohol nikki sixx heroin overdose adderall prescription price per capita alcohol consumption in russia parkinson disease heroin movie signs of alcohol depression clarinex compared claritin alcohol bottle pictures celecoxib long term arthritis safety study pmc alcohol atrovent 0.5 mg clearance of alcohol in urine fun facts on alcohol kids test positive for cocaine texas alcohol 120 version 1.9.6 registration key free cetirizine oprah ecstasy brain damage wellbutrin sr bupropion 100 mg free acyclovir alcohol exchange chart kans miskraam door gebruik clomid free houston tx alcohol rehab centers atorvastatin amorphous ambien cr and achohol bronchospasm fexofenadine hydrochloride guinea 28 adipex online pharmacy pharmacy online aciphex reviews patient prescribing information on ciprofloxacin alcohol ears depakote ec christian and alcohol poly vinyl alcohol ambien and dehydration bilirubin and alcohol effexor patient review venlafaxine xr atenolol brain receptor alcohol injuries cocaine bloat chemical equation for synthesis of ibuprofen pictures pupils ecstasy clomiphene and libido and male detrol la side effect 8ball of cocaine tips for drinking alcohol clomid and when to expect ovulation celexa contraindicated with ibuprofen dilantin technical information from the manufacturer alcohol anonymous canada jim carroll heroin buspar buspirone felines dependency on ambien phone order ambien cod oklahoma affects of cocaine while pregnant alcohol abuse anger personal accounts cheapest bupropion hcl faternity alcohol initiation duval alcohol rapid alcohol detoxification chronic health effects of alcohol consumption alcohol limit driving new zealand laical and alcohol drug interaction relacore and effexor ibuprofen aspirin interaction bontril overnight ambien dopamine ibuprofen plus dave alcohol diabetic alcohol sugar puerto rican alcohol cana coquito pennsylvania alcohol rehab what are the dangers of cocaine toprol zyrtec synthroid synthroid pravachol internet acetaminophen and spasticity smokin aces heroin alcohol and bandages adderall for runners online cialis sales buy ambien overnight online consultation buy adderall with mastercard only chinese herbs and taking coumadin family falling apart druga alcohol what pain killers contain acetaminophen can cozaar be used with hydronephrosis alcohol 120 trial bontril versus dexatrim alcohol 10 genaric flexeril bupropion 2bsr treatment tricks and alcohol alcohol conversion gas safe to take hydrocodone and ambien cheap carisoprodol free shipping finasteride cipla acetaminophen codeine sante truly beer alcohol content percentage isopropyl alcohol wipes coffee alcohol drink cheap flomax benny covarrubias cocaine trafficking alcohol prohibition was a failure kava and alcohol diazepam does like look ambien odd behaviors foreign pharmacy ordering hydrocodone cocaine merchandise bullets cultural differences on cocaine among races msds fatty alcohol c8 alcohol causing physical abuse ditropan requip alcohol abuse month outillage sp cialis acyclovir 100 mg atenolol and fraction dose absorbed formula for rubbing alcohol recreational use of alprazolam pharmacy tech online fioricet michael alan crane cocaine fioricet 40 mg discount vips tablets is avandia off the market alcohol abuse counseling adderall xr urine test bou hydrocodone online alcohol pictures free use graphics lipid panel alcohol affect ghb testimonials alcohol and freeze heroin abscesses alcohol percentage in beer allowed grain alcohol political cartoons about alcohol diazepam free prescription 10mg 59.00 no alcohol conditioner base alcohol abuse north carolina alcohol advertisement banned drinking alcohol danger teenagers bontril uses out patient alcohol rehab infertility treatment clomid generic name cartia clomid triplets sie effects amaryl pharmacodynamics of glucophage ecstasy bone thugs mp3 accupril increased post nasal drip checking alcohol teen alcohol poisoning everclear glypizide and alcohol difference in adipex and adipex-p can you give a dog amoxicillin alcohol 180 software chad robbins cocaine ny coors light alcohol percentage costa rica cocaine price what is tramadol hcl acetaminophen bupropion xanax adderall and alcohol effects kid rock cocaine alcohol and pain killers zyrtec b can you crush aricept alcohol affects stomach alcohol thin ecstasy crafts shannonville clomiphene opis registration numbers for alcohol 120 cocaine mills buy diazepam international purchase denatured alcohol underage alcohol violation brain damage due to cocaine 1.50 l of southern comfort alcohol microbiology alcohol what alcohol can do alcohol free acne medication hydrocodone m367 outpatient community aquired pneumonia comorbidities cipro metabolisn of ethinyl estradiol alcohol and the effects on judgement taking clomid non prescription aldactone is alcohol in red wine vinegar biaxin xl weight gain cholesterol coumadin diet acetaminophen codeine tablet enhancement finasteride health product quit effexor side effects alcohol leading to sex pharmacy carisoprodol hydrocodone alcohol ice breaker attorney celebrex dallas alcohol at troop committee minster motorsports top alcohol funny car claritin snoring alcohol conversion hydrometers alcohol abuse statistic nationwide does glucophage cause hair loss ambien cafein acquisition of alcohol by teenagers family issues with cocaine can adderall be purchased in mexico albrecht alcohol diclofenac cattle alcohol lemonade heroin of lyme regis heroin odor carisoprodol cheapest soma cube naproxeno carisoprodol alcohol plebicite nunavut effects elavil medication side cocaine in semen avandia drugs side effect adderall gynocomastia actos metformin estrogen and detrol ramipril vs altace what is heroin made of cancer clomid uterine passover alcohol allow dissolve bileduct gallstones alcohol obsessive compulsive adderall package insert cipro celexa eq alcohol abuse counseling chicago difficulty quitting celexa albuterol expiration prednisone azithromycin what should my folic acid be alcohol carrickfergus drug ecstasy hangovers alcohol rehabilitation new york right step alcohol and drug program acetaminophen boilingpoint licrorice alcohol mint alcohol clarinex compared to claritin flonase for toddlers differences between cipralex and celexa hand book of alcohol treatment loading dose dilantin lyrics wild about my good cocaine enzyme break down alcohol lack the addictive nature of cocaine do corticosteroids react with coumadin atorvastatin tablet dissolution college students adderall changing pharmacy dr gupta gold standard avandia n-butyl alcohol density adderall and coffee alcohol or drug addiction prevention zyrtec for infant heroin recovery fluconazole tablet method of analysis adderall on line without prescription alcohol soft 1 20 buy effexor xr online wellbutrin and claritin actos oral vicoden alcohol diazepam from best online pharmacies online cialis fever reduction acetaminophen government solutions for cocaine cure alcohol cravings does albuterol relieve airway inflamation heroin cheese tea buy hashish online buy fexofenadine 180 mg fosamax throat adderall in cyprus district 81 alcohol video claritin work side effects from albuterol nebulizer meclizine antivert employee drug screen and flexeril cocaine cola drink what does azithromycin do drug and alcohol inpatient programs missouri alcohol drink peel buy effexor xr side effects recreational effexor when did alcohol use become constitutional clapton cocaine lyrics ibuprofen cymbalta buckcherry i love the cocaine lyrics cheap canadian cialis online new york alcohol treatment alcohol use business travel aircraft folic acid 1200 mg alcohol content in beers alcohol myspace codes diltiazem used for treating svt fetal alcohol spectrum disorder in canada is effexor a tricylic antidepressants kendall webcol alcohol prep mc kesson kolsch alcohol content bestellen diazepam ohne rezept rapid alcohol detox atlanta alcohol antidepressants help for swallowing cocaine overdose 1mg finasteride propecia celebrex side effects florida crack cocaine addition does ativan give you a buzz pravachol actos actos methadone diazepam status epilepticus alcohol shot glass buckcherry cocaine mp3 quit effexor side affects ibuprofen in infants under 6 months free daily iphone ambien apple corporate drug alcohol policies hydrocodone overnight saturday delivery alcohol related death sttistics coumadin interactions with herbs cases of ohss and clomid flomax website dosage clomiphene male alcohol rehabilitation north carolina middle ages alcohol abuse atenolol and grapefruit juice underage consuption of alcohol in mn refine alcohol mixtures justin edmon young ecstasy ambien cr adverse side effects celecoxib goldstein 98 s297 alcohol weight loss weight gain alcohol brain effect photograph buspar vs cymbalta 1 adipex pharmacological treatment of alcohol dependence acetaminophen brands ecstasy pills analysis alcohol consumers are what portion of population drinks alcohol signs of cocaine addiction gen cialis softtabs pediatric biaxin l194 diazepam effects of alcohol with b12 alcohol use buddhism oklahoma alcohol counselors mixing alcohol alcohol and bakers yeast cocaine buck actonel 35 mg week adipex weight loss pills adderall for sale online ativan metabolism cypd fluconazole animals detox for heroin alcohol ice bag what are crack cocaine pipes alcohol chemical reactions heroin treatment center nova oshkosh flomax fog nozzles geodon ambien together albuterol raises creatinine cocaine help money off diovan dental sedation failure with ativan diazepam diazepan alcohol caloric content price for aciphex la societe des alcohol quebec claritin during pregnancy safe history of folic acid aphthasol paste clonidine to treat adhd ipratropium albuterol cheap generic flonase cocaine possession rhode island law interaction diovan ibuprofen buy adderall with mastercard ball forging bed buy cialis physical properties of isopropyl alcohol pregnancy alcohol two weeks depakote false positive drug testing fluconazole 150mg tablets famvir ultram acyclovir centers alcohol rehabilitation keyword cetirizine baikalguide health affects for alcohol liver toxicity drugs alcohol comparable generic for elidel hydrocodone detection in drug tests risks of a toddler taking flonase ibuprofen in concussion adderall mkultra atrovent connecticut celexa opinions federal crack cocaine sentencing 2007 weight lost with adipex genaric cialis cost celexa workplace drug and alcohol abuse videos when to take acetaminophen aspirin ibuprofin reactive hypoglycemia estradiol best prices on cialis effects of drinking alcohol during pregnancy hydrocodone watson hydrocodone buying hydrocodone online side affects altace 25mg free free cialis softtabs online pharmacokinetics furosemide side effects of snorting adderall hydrocodone and pregnancy cocaine in semen fetus drugs drug slang terms alcohol kentucky alcohol law depression and alcohol treatment medication zolof bupropion alcohol og tobakk clonidine interactions butyrophenon finasteride zyrtec chemical synthesis protect alcohol reactivity oregon alcohol anonymous adderall mixed with food curbing graving for alcohol effexor patient feedback generic for adipex side effects poem white horse of cocaine alcohol call last seasonal augmentin diacetone alcohol dibutyl albuterol metered alcohol fuels not so green after effects from ecstasy ghb diy craiglist ecstasy trike diovan hct 80 12.5 patient cost wool alcohols ointment take clomiphene citrate crack cocaine actual size conversion of hydrocodone to morphine cocaine amount felony class ny law parents of heroin addicts dream avandia fetal alcohol sydrome teaching aids flonase friedman patient prescribing information on ciprofloxacin candida taking clomid after miscarriage to ovulate that train high on cocaine lyrics fluoxetine messed me up elavil and urinary tract advair gain weight diet albuterol alcohol soft crack by diflucan infofacts cocaine public alcohol consumption in czech when alcohol is combined with hydrocodone atenolol obese surgery generic allegra flomax during pregnancy onlineorder ambien zolpidem hydrocodone apap 10 660 pictures flomax used in women finasteride male alcohol drinking teen tatoo alcohol arava surgery alcohol and hormones when was acetaminophen discovered alcohol strongest generic cialis soft gel hydrocodone cheap no prescription trips ecstasy for sale alcohol solar still best didrex diet pill cheap flomax buy online access hollywood testing court alcohol britney origin of cocaine buy hydrocodone without a prescription is effexor addictive cipro maker fluoxetine mg medication antivert claritin clarinex together bronchospasm fexofenadine hydrochloride hydrocodone ways to take asian alcohol red alcohol fuels elidel fda news diseases caused by ghb bupropion 2bside 2beffect chech republic alcohol heroin 517 effexor xr weight gain crack cocaine treatments vicadin with alcohol side effects depakote en er espanol estradiol mg love on ecstasy cocaine is the system mexico altace efficacy of adderall fluoxetine 40 mg heroin users uk cherokee nation alcohol treatment oklahoma ecstasy short and long term effects lyrics raspberry cocaine does glucophage cause sweating alcohol after antibiotics alcohol graphic icon myspace d celecoxib ibuprofen 1600 for fun alcohol weight loss fat b discount b carisoprodol control eczema elidel bupropion 150mg sr side effects natural treatments for alcohol abuse low alcohol cocktails combustion of alcohols gcse coursework cozaar maximum daily dose amounts fluoxetine message board albuterol metered dose inhaler cialis cos gained weight taking flexeril what is the chemistry behind cialis fosamax evista combination legal drugs similar to cocaine buy sd alcohol 40 information about the drug actonel learning patterns brain activity alcohol adderall veins show reactions involving estradiol essays on alcohol abuse adipex online pharmacy childrensmuseumofoakridge org adipex power pittsburgh alcohol cheapest ambien overnight saturday delivery diovan cardura tenormin and calan combination people dieing from alcohol acid folic information 10 alcohol facts cephalexin for ear infection treatment addictiveness to cocaine purchase didrex online alcohol production in yeast enhanced cialis bad effects of alcohol alcohol kills cells dr deem avandia acto alcohol carafes depression era taking clomiphene clarinex versus claritin acyclovir herpes zoster cialis cost mississippi and cocaine convictions carisoprodol image picture fosamax and jaw rot reasons people start drinking alcohol mixing hydrocodone cocaine effects flovent nfa celebrex celecoxib anti inflammatory free prescription folic acid b9 mitral valve replacement and coumadin are monster trucks alcohol injected trichomoniasis and amoxicillin ativan lorazepam a mind altering drug alcohol blood does in long stay drug avandia alcohol distributor ky louisville generic for benicar half life of effexor xr buy hydrocodone from overseas benicar strengths best ways ecstasy cialis tadalafil reviews adult adhd treated effexor buy fexofenadine and pseudoephedrine online doctor prescription adipex side affects of disulfiram antabuse depression and alcohol use ambien 10 overdose ambien serotonin influenza amoxicillin are hydrocodone tablets scored clomid make you gain weight heroin pounds cocaine and siliva creatine to mask cocaine is amoxicillin associated diarrhea dose related dangers of hashish alcohol treatment and finasteride y prostata finasteride health aspects alcohol treatment ri what is alprazolam used for alcohol abuse anger adderall urethral pain alcohol consumption and weight gain colchicine gout mechanism cookies with alcohol alcohol disease model chronic cough from alcohol excite uk society issues health alcohol medicamento evista namine alcohols alcohol treatment return on investment dangers warnings precautions evista viagra propecia celebrex reasonable suspition alcohol supervisor atenolol and altace dot approved alcohol testing devices hand grenades alcohol ghb tape advair death reports drug and alcohol information line canada cephalexin antibiotic for strpe throat topiramate and cocaine addiction scoring heroin in the blade seattle cialis generic cheap is alcohol legal in europe menopause alcohol overindulgence diacetone alcohol atofina msds hydrocodone cheapest flomax and cialis interaction alcohol elasticity fluconazole 200 alcohol excise duty rates worldwide wool wax alcohols grady maureen alcohol take astelin and flonase together celebrex celecoxib alaska 2490 finasteride dog cephalexin dosage elavil endep amitriptyline acne cipro pat cocaine dr phil alcohol and cirrhosis pharmacy glucophage elidel fda alert coumadin potassium gov jazz artists using heroin alcohol anonoumos programs hampton va alcohol brain trauma geneva ambien alcohol pregnancy fetus expired acyclovir gaining weight flexeril azithromycin and photosensitivity actos and diaheria abc alcohol beverage control lyrics fro alcohol generic fosamax 35mg natural alternatives to fosamax alcohol 120 crack code alcohol blood diffusion rates nonflushing niaspan and alcohol review alcohol rehab redding ca living with bipolar and alcohol biotechnology in alcohol addictive personality and predatory and alcohol hydrocodone m367 information what happened to good cocaine ciprofloxacin hcl photo pictures of birth defects from cocaine nonionic alcohol surfactants celebrex what is adderall bad taste time letter matter alcohol behavior atorvastatin or macrolide what s too much ambien dot approves oral alcohol testing info on crack and cocaine physical short term effects of alcohol glipizide tab 10mg i9200 cozaar merck diclofenac sod 75mg dubowski alcohol effexor 75 xr dexedrine albuterol prices alcohol facts powerpoint amaryllis alcohol flexeril overdose treatment affects of crack cocaine alcohol and kidney infections heroin addict who gave adoption eddie buy fexofenadine online ativan 400mg atorvastatin calcium generic avon park drug and alcohol program hashish society afghanistan heartbeat rates with alcohol bay carisoprodol alcohol treatment outpatient centers in ct drugs and alcohol tradgedy legal medical malpractice coumadin users origin of crack cocaine ativan seizure cocaine kate adderall benefits decreased after prolong usage 3 phenyl 1 propanol amphetamine snorting heroin affects acetaminophen metabolism time hydrocodone acetaminophen specific heat alcohol an ass hwll yeah meth amphetamine ice effects 1990 chevrolet allegra motorhome seap debt counseling buy hydrocodone what are the side effects clomid richard ducote cocaine clomid and when to have intercourse making my high of cocaine last detrol la side effects oklahoma drug and alcohol rehabilitation programs glipizide tablets usp 5mg zyrtec pravachol actos protonix ativan buy generic lorazepam spontaneous remission from alcohol coumadin clot hydrocodone overdose symptom alcohol everclear grain clonazepam serotonin