.In this holiday period, it’s perfectly appropriate that Travelocity, one of the largest online travel sites, decided to start a blog. It is called “The Window Seat” and is buried in the corporate website. I’ve looked deeply inside this blog, which started in November 2006, but was officially launched on December 18. And I’m very disappointed by what I’ve found. But read more…
When I first imagined this blog, I pictured a place that would speak to me like a seasoned traveler as well as a friend. I envisioned a place where travelers from all over the globe could partake in the discussion. Thus, The Window Seat is a community by and for travelers. It exists for us to log our impressions about travel and learn from others. Over time, with your help, it will be an honest and relevant resource for the latest travel news, insider destination information and travel advice.
She also mentioned that there will be regular contributors. And this is where things start to look pretty bad. If I am correct, 23 posts have been published by 5 authors since the beginning of the blog. But where is the list of these contributors with their bios? Nowhere in sight — except if it’s well hidden.
What about posting a comment on this blog? You’ll be welcome by this very ambiguous message.
If you haven’t left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won’t appear on the entry. Thanks for waiting.
Is there a document telling you what is the process for approval? None that I’ve found.
So what about the blog contents? I have to admit that I was so disappointed by Travelocity’s lack of transparency that I didn’t really read the posts. And if Travelocity doesn’t understand what transparency means for a blog, how will you trust this company when booking a trip?
Source: Travelocity’s Window Seat blog
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