Posted on October 30, 2006 by Roland
Last week, I mentioned here a very young business blog directory. But how do you find the corporate blog of your favorite company if it’s not listed in this directory? There are many ways to find if a company has a corporate blog, as reminds us Easton Ellsworth in 10 Quick Ways to Find Corporate Blogs. But read more to discover other tips and directories.
Ellsworth’s tip #1 is obvious: ‘Use Google to search the company’s website for “blog” and variants (weblog, blogs, etc.). e.g. Honda: [site:honda.com blog].’ Please note that this last query limits the results to pages belonging to the site ‘honda.com.’
Personally, I prefer to search for a company name on both Technorati and Google Blog Search. Using this second service, you can reduce the amount of results by successively searching for ‘honda’, ‘honda blog’, ‘honda corporate blog’ and ‘honda “corporate blog”‘ (without the single quotes around the query).
If you specifically want to know if a U.S. Fortune 500 has a corporate blog, you can look at two Wiki-based directories.
The first one is maintained by Socialtext, the company headed by Ross Mayfield. Here is a link to the Fortune 500 Business Blogging Wiki. There is a limitation: only one blog is listed for the companies appearing in this index. However, it still can give you an entry point inside a company.
The second directory is brand new and has been initiated by Easton Ellsworth who writes for several blogs, including Business Blogwire. Here is a link to this Fortune 500 Blog Project. You can participate to this collective effort if you wish. So far, this project is not so easy to navigate. For example, if you go to the Project page, you have access to the list of companies, but not directly to their corporate blogs. The only way I’ve found to know if this directory contains a corporate blog for a company is to use the search engine on the left part of all pages. But I guess the navigation process will improve in coming days.
Now, do you know if similar efforts exist in other parts of the world, especially in Europe and more specifically in France? If yes, please post your discoveries below.
Sources: Easton Ellsworth, Business Blogwire, October 10, 2006; and various websites
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