Why companies should use blogs

 
Web www.blogsforcompanies.com

Archive for August, 2006

StatCounter’s new recent visitor’s map

Posted on August 31, 2006 by Roland

I already wrote several times here about the free software tools that give you statistics about your audience. One of these tools is StatCounter which has recently added a new feature to its already long list. You can now view your recent visitors on a Google Map. It is quite ironic that Google Analytics also offers you to see where your visitors come from (here is an example), but not on a Google map.

Below is an example of such a map showing where the recent visitors to this blog came from.

Recent visitors on a Google Map

As far as I know, there are no options to generate such a map. I have no idea if the above map represents the visitors who came during the last hour, day or week. But I guess that some optional controls will soon be added.

As this is a Google map, it is fully clickable. Just click on a marker and StatCounter will give you all the details about a particular visitor. So another desirable option would be to only display a fixed number of visitors, such as the last 100 visitors.

But overall, this is a nice addition to an already great package. If you don’t have already a web tracking tool installed on your blog, try StatCounter and you’ll be happy.

Sources: Roland Piquepaille, August 31, 2006

You’ll find related stories by following the links below.

Read Comments | 1 Comment »

Greeting your visitors

Posted on August 28, 2006 by Roland

If you visit this page at Digital Inspiration, you might be surprised to be greeted by a message mentioning the city and the country where you are. In fact, it’s pretty easy to do. I gave you about some clues three months ago in “Where are your readers coming from?

Most of you know that all Internet requests contain several HTTP fields which permit to know a little bit about you. Of course, these tiny bits of information will not reveal if you love or hate cats, but they can provide some details about the browser or the operating system you use.

And except if you use an anonymizer service, your IP address, given by your ISP provider, will show where you come from — but not always.

This is also a trick used by the software you’ve installed to gather some statistics about your visitors and which tells you they came from 236 countries yesterday (just kidding!).

Anyway, you also can put such a welcome message on your blog. You just have to customize a small Javascript provided by IP2Location and its IP2Phrase service and shown on the page mentioned above.

I just want to add a warning before you customize and install this script on your site or your blog. Some of your potential readers might not be pleased to discover that you know where they live.

Finally, please let me know if you think that this tool is useful — or not.

Sources: Amit Agarwal, Digital Inspiration, August 26, 2006; and various web sites

You’ll find related stories by following the links below.

Read Comments | Post a Comment »

Sun’s General Counsel opens his blog

Posted on August 23, 2006 by Roland

Mike Dillon, Sun's General CounselMike Dillon is not an ordinary blogger. He’s currently working for Sun Microsystems where he’s holding three positions as General Counsel, Senior Vice President and Corporate Secretary, as said his official bio. But as SYS-CON Media recently reported, he also opened a blog about ten days ago, becoming the the first Fortune 500 GC to start a blog. Does he have interesting things to say? Definitively yes, but read more…

Mike Dillon’s blog is aptly named the legal thing… and contains already six posts. Below are some excerpts.

In his second post, Dillon acknowledges the fact that Sun was eliminating 5,000 jobs, as Sun’s CEO Jonathan Schwartz also wrote two months ago (read more). But Dillon decided to ‘help’ people who lost their jobs by allowing them to continue to speak on Sun’s community forums.

Many of the employees who are impacted are also active members of our blogging community. Naturally, the question is what do we do? Should we shut off their access to blogs.sun.com? That is [the] choice most companies would make. Indeed, some attorneys advised that we take this approach. The thinking was that it would minimize disruption, negative external perceptions and reduce the risk of litigation.

Here’s what we did instead. We created a site for all former employees to blog as part of our Sun alumni community. I have to admit that I held my breath when the site went live. But, far from being a magnet for angry ex-employees or litigation, the site has developed into a wonderful and supportive community made up of some very talented and creative people. For those of you seeking these types of employees.

And the result of this initiative is community.sun.com. Very brave, and very bright…

Now, let’s move to another post about the diversity of people working at Sun — and more generally in Silicon Valley.

Once a quarter, we pick an employee who describes, in a recorded presentation, the business, legal, and social environment in which he or she works. Personal insights are often provided as well. It’s an interesting way for someone working in the Bay Area or Bangalore to understand what it is like to work in Dubai, or Budapest or Caracas or…

Of course, you might think it’s just a clever — and cheap — way to make people feel better. Don’t be that cynical!! It really works, as long as there is no exaggeration.

Now, I want you to look at what a Sun executive is talking about with his son.

Last night, my son asked me “what kind of computers does your company make?” I was eager for the opportunity to get him excited about what I do and where I work. So, I told him about our new X64 enterprise systems. I even tried discussing our plans to open source Java. In the end, I failed miserably. Instead, of childish wonder, all I saw in his eyes was polite boredom.

You see, his 10-year old frame of reference consists of the Apple systems we use at home (love my new MacBook Pro). This was disappointing for me. I wanted him to be proud of where I work and at least minimally competitive in that classic playground duel of…”My dad works at…”. Granted I didn’t expect to dethrone the traditional incumbents, but a father has to dream.

Congratulations to Mike Dillon for entering the blogosphere! Sometimes, it’s even a more difficult ‘universe’ than the corporate world.

And when a high-ranked executive of a company like Sun writes he’s using a Mac at home, I’m willing to trust him — and his company. Do you agree with me or do you think I’m too candid? Please let me know.

Sources: Various links mentioned above

You’ll find related stories by following the links below.

Read Comments | Post a Comment »

IBM wants to speed up Google’s PageRank

Posted on August 21, 2006 by Roland

You all know that PageRank is the name of an algorithm — trademarked and patented — used by Google to sort the billions of records in its databases. And while the patent about PageRank has already been updated twice since 2001, other companies also patented various methods for other sorting algorithms. The latest is IBM, which recently received a patent to speed up PageRank, as ‘SEO by the SEA’ reported earlier this month. I’m using Google since September 1999 and I never found that its search engine was slow. So what are the motives of IBM? Read more…

Before looking at the new IBM patent, here is a little bit of history about Google’s Pagerank, as I told you previously in this post. And of course, check what says Wikipedia, which reminds us that the name “PageRank” is a trademark of Google — since March 2, 2004 if you search through the records of the United States Patent and Trademark Office (USPTO) — but that the multiple patents about the algorithm have been granted to Stanford University — to The Board of Trustees of the Leland Stanford Junior University to be precise.

Three patents were granted to Lawrence — not Larry — Page and Stanford University by USPTO about this sorting method.

As you can see, the first and the third patents carry the same name. But the three patents also contain almost the same figures. Below is a figure describing how PageRank works (Credit: Stanford University/USPTO).

How works Google's PageRank

Now, here is an interesting paragraph written by William — Bill — Slawski about the new IBM patent.

Rather than describing what the patent contains, I’m going to recommend looking at the paper I refer to in the first paragraph of this post, which is an excellent summary of many of the ideas in the patent. Both patent and paper discuss how difficult it is to compute pagerank for all of the pages on the web, and offer a few solutions which increase speed while also reducing possible errors.

For more information, Slawski is talking about a technical raper published by IBM Almaden Research Center in November 2001, “PageRank Computation and the Structure of the Web: Experiments and Algorithms” (PDF format, 5 pages, 64 KB).

For more details, here is a link to the new IBM patent, System and method for rapid computation of PageRank (Patent 7,089,252 dated August 8, 2006).

Here are some parts from the abstract.

The method comprises obtaining a plurality of documents, and determining a rank of each document. The rank of each document is generally a function of a rank of all other documents in the plurality of documents which point to the document and is determined by solving, by equation-solving methods (including Gauss-Seidel iteration and partitioning) of a set of equations wherein:.alpha..alpha..times..times..times..times. […]

If this language is too esoteric for you, below is one of the figures associated with this patent (Credit: IBM/USPTO).

How works Google's PageRank

And here is an explanation of this figure given in the claims of the patent.

Considering the large-scale structure of the web, the arguments for using an equation-solving approach become even stronger. As is now well known, the graph structure of the web may be described by the “Bow Tie.” The Bow Tie web structure generally comprises input segments and output segments. The input and output segments are connected to the strongly connected component. Input nodes are coupled to the input segment and output nodes are connected to the output segment. An interconnecting node directly couples the input segment and the output segment.

This “Bow Tie” theory is better explained in this other IBM document which also contains a better illustration.

After reading all these exciting patents, what do you think of the new one from IBM? Does it make sense to you? Does want IBM license it to Google? Please send me your thoughts.

Sources: William Slawski, SEO by the SEA, August 13, 2006; and various web sites

You’ll find related stories by following the links below.

Read Comments | 1 Comment »

A new war between Sun and HP?

Posted on August 19, 2006 by Roland

This time, the two computer companies are not fighting for market share, but about a wooden sculpture of Bill Hewlett and Dave Packard, the HP founders. As wrote ‘The Register’ in Sun buys Hewlett and Packard, HP refused to put a Hewlett and Packard sculpture in its lobby. So Sun decided to buy the sculpture for over $6,000 and to show it in a variety of places, including its own headquarters. Why am I telling you this? It’s because Sun and HP executives are now fighting on their blogs. And this is where it becomes funny. But read more…

First, here are the facts as reported by the Register.

In a crafty public relations stunt, Sun has acquired a wooden sculpture of Bill Hewlett and Dave Packard and decided to send the object on the road to find HP’s “sense of humor.” A local artist had offered the Hewlett and Packard sculpture, which is part of a larger collection, to HP corporate, but the company passed. So, Sun stepped in with $6,000 and bought the Silicon Valley legends.

Hewlett, Packard and SchwartzAnd Jonathan Schwartz, CEO and President of Sun Microsystems Inc., decided to tell his side of the story on his blog in Acquiring Hewlett Packard’s Legacy.

When presented with the opportunity to purchase the likeness of Bill Hewlett and Dave Packard, it having made the trek from the printer ink section of a San Jose Office Depot, our friends at HP elected not to honor their founders. So out of respect for HP’s legacy, the fine folks in Sun’s marketing team decided to acquire the artwork. Bill and Dave are absolute legends, held in the deepest respect by all of us at Sun. We were honored at the opportunity. So we bought them, and their garage, for $6,000.

As less as a year ago, HP would have probably not replied to what can be seen as a provocation. Do you remember when Schwartz, at the time number 2 at Sun, attacked HP about the future disappearance of HP-UX? Here is what I wrote in May 2005 about this fight.

In August 2004, when Jonathan Schwartz, chairman of Sun Microsystems, wrote in a blog entry that HP-UX was a “dying” operating system, HP replied with a letter of its legal department asking Sun to remove the blog entry. Of course, Sun rejected the request. But in terms of strategies of communication, it was something like a fight between tools from the 19th and the 21st centuries.

But in 2006, things have really changed. And Eric Kintz, who has the official title of “Vice President Global Marketing Strategy & Excellence” at HP, decided to reply to Schwartz on his own blog in “Something new under the Sun.” Here are some excerpts of what he wrote.

As reported on the SFGate blog, it’s true, we were asked if we could store or display the Bill and Dave figures in our lobby and declined. Sun went so far as to purchase them for $6,000 and plant them in front of their sign.

We strongly value our humble beginnings and the vision of our innovative founders. You can find portraits of Bill and Dave in our lobby; we retained their offices in the condition they were in when they left them and keep them open to everyone here at HP (in the middle of the labs). We also embarked in the last years on a significant effort to preserve the garage on Addison Avenue, where it all began for us and for Silicon Valley. I never met Bill or Dave, but I bet neither of them would have approved paying thousands for representations of themselves.

I don’t know what you think, but personally, I think it’s a healthy debate which can only benefit consumers — if other industries follow the road built by these executives at these well-known technology companies.

But what are your thoughts? Do you think that this ‘fight’ between executives of such large companies is interesting or just ‘childish’? Please send me your thoughts.

Sources: Ashlee Vance, The Register, August 17, 2006; and various blogs

You’ll find related stories by following the links below.

Read Comments | 2 Comments »

The first intergalactic blog

Posted on August 16, 2006 by Roland

Technorati may track more than 50 millions blogs on Earth. But do you know that there are more than 10 trillion spacebloggers from over 300 different planets? At least, I found one, Zmod’s World, which tells us what’s happening on the planet Bartoch, located on the other side of our galaxy. And if it is the first intergalactic blog going live, it will not be the last. ‘According to a recent survey in The Alien Times, the trend in spaceblogging has surged by over 2000% over the last four years.’ If you find other space blogs, please tell me about them and I’ll build an index of blogs in our galaxy and in distant ones. But read more…

My Alien Penfriend, a book by Faiz KermaniOf course, if you’re still reading this post, you already understood that this blog is just a clever sales trick. But it proves that a blog can be used to promote your work or your company. In this case, Faiz Kermani, a writer living in the U.K., just wanted to sell more copies of his book, “My Alien Penfriend.” But even if it is a joke, the contents of this blog are worth reading. Here is an example.

Earth has so many countries — Darius [, who lives on Earth in London,] tells me there are 541 countries. That’s a huge number! We only have 18 countries and so it makes everything a bit easier to run. I know that on Earth there are a lot of wars and disasters. I suppose it’s because there are so many countries and their governments don’t agree with each other.

We used to have a lot of wars here but thankfully there are a lot less now. A lot changed when our planet decided to set up the Mind Complex, rather than leaving it up to governments to make decisions. Only the best Bartochians can join the Mind Complex and they have to go through a special selection procedure. After the admission ceremony the candidate’s brain energy is fused with those of the other members in the central processor in Bilgop City. This means that when the Mind Complex makes a decision, it has the opinions of all the best minds of Bartoch to do so.

Don’t you think we might live better if such an idea was implemented on Earth? But I digress… In the mean time, Zmod has another suggestion for you if you want to make new friends around our galaxy. You just have to send your name, your spacemail address and 20 electronic Earth credits to the Inter-Galactic Space Club.

Once we’ve received your details we’ll send you a special password so that you can access the Members Section of our special intergalactic computer. In the Member’s Section you’ll find all the instructions you need to create a page that only you can access. As soon as you’ve done this, you can begin spacemailing the penfriend of your choice!

Your spacemails will be translated and then transmitted electronically to the club computers on other planets twice ever month.

I hope you enjoyed the contents of this spaceblog. That’s all folks!

Sources: Faiz Kermani’s various web pages, August 2006

You’ll find related stories by following the links below.

Read Comments | Post a Comment »

Technorati and me

Posted on August 13, 2006 by Roland

Last week, Technorati announced that it was now tracking more than 50 millions blogs. Of course, this number has been abundantly quoted — both by bloggers and newspapers, but only a small minority questioned the validity of Technorati’s report (see below for more). In fact, even if these numbers are somewhat biased, one thing is sure: the number of blogs continue to increase as shows how Technorati ranks my blogs. Read more…

Let’s look back for a minute to the Technorati report, which was widely quoted, but not questioned — probably because it has some nice colored charts… Still, some people said the report underestimated the number of blogs because the company is not accurately watching some blogging services in Asia or in France which have millions of users. Others said the number was an exaggeration because Technorati includes millions of ’spam’ blogs and dead — or inactive — blogs. As both trends are going in opposite directions, I will just assume that the number of blogs continue to increase.

Before moving to personal observations, please read this post from Kevin Burton, “Technorati’s Numbers are Wrong.” Of course, he might be biased, being the founder of Tailrank, another company tracking blogs for reporting news.

But he quotes another post from the Data Mining blog which is worth mentioning: “When one looks at population statistics, one doesn’t count all the dead people. Why do the same for blogs? The size of the blogosphere should include a clear description of active blogs.”

Now, let’s look at how Technorati measured the evolution of my two technology blogs in the last three months.

First, you need to know that Technorati ranks a blog according to the number of sites and links pointing to it. The most important criterion is the number of sites linking to your blog. Technorati considers that such a link is valid if it appears on a home page and is less than six months old. In other words, if I have a link to John Doe’s blog on my welcome page — like in my blogroll — and if I mention Doe’s posts once a week, Technorati will only count one vote from me.

So, now let’s look at the numbers given by Technorati about Roland Piquepaille’s Technology Trends. On May 1, 2006, this blog was ranked as #6,390, with 637 links coming from 237 sites. Three months later, on August 1, 2006, it is ranked as #7,329, with 689 links coming from 282 sites.

And on May 1, 2006, my ZDNet blog, Emerging Technology Trends was ranked as #3,103, with 802 links coming from 414 sites. Three months later, on August 1, 2006, it is ranked as #3,679, with 868 links coming from 488 sites.

Clearly, there is a trend here: more sites are linking to these two blogs while their global rank is decreasing. And there is only one explanation for this: the number of blogs tracked by Technorati has increased.

Have you seen similar trends with your blogs — if you care about of course? Let me know.

Sources: Various web sites and blogs

You’ll find related stories by following the links below.

Read Comments | 5 Comments »

Some designing rules for a professional blog

Posted on August 10, 2006 by Roland

So you have a blog and you’re happy with it. You like the layout, the fonts and the overall presentation. But have you thought that a professional blog, like any other publication from your company, needed to follow some rules and had to include some mandatory elements? This is true that the templates provided by the software providers give you lots of choices. But you have to think that a company blog is a business project. And these software companies will not help you to build a good design map. Here are some tips about what you should think about before starting a new blog — or revamping one of your existing ones. But read more…

I’ve enrolled two bloggers from New Zealand to help me for this. Let’s start with a chart provided by a CAD designer ‘named’ RobiNZ Blog (Credit: RobiNZ).

Design for a company blog

Does your blog follow these design rules? I have to say that mine doesn’t conform completely to them.

Now, let’s turn to Rachel Cunliffe who listed several steps for designing a professional blog in this post. Here is a summary of her ideas — and mine.

  • Decide with your customer what is the real purpose of his blog
  • Design a layout and tweak the design of the blogging templates to accommodate his requests
  • Revisit your design after a month or two according to the comments received, both from your customer and from the readers
  • And never forget to check — and acknowledge — your errors!

These are essential steps in my opinion. Do I miss something? Please let me know.

Source: Rachel Cunliffe and RobiNZ, New Zealand, March 2006

You’ll find related stories by following the links below.

Read Comments | 1 Comment »

What are the economics of “the Long Tail”?

Posted on August 7, 2006 by Roland

I already wrote two notes about Chris Anderson’s book, “The Long Tail.” And Henri Kaufman, who knows more about marketing than the vast majority of us, wrote even more interesting ones on one of his blogs. I mostly agree with what he writes (in French), especially that he has to pull comments out of his notes in order to make them ‘visible’ (check this previous post for my opinion about the visibility of comments). Anyway, in this last note about what Henri calls the “Comet’s Tail,” our guide will be a professor at Harvard Business School. Read more…

The title of James Heskett’s article is longer than some bloggers’ posts, “What Happens When the Economics of Scarcity Meets the Economics of Abundance?,” but it’s also pretty interesting for people who believe that “there is no such thing as a free lunch.” Here are some excerpts.

The “Long Tail” describes the region of the item “popularity curve” comprising the vast population of least-popular items, whether it is song titles, books, or little-known brands. Life in the Long Tail is a busy routine involving the downloading of anything digital from the Internet; paying for some things, such as iTunes, but sharing and trading many others.

It is a world where everything digital is available at all times. And because of the very low cost of maintaining and distributing inventory, everything is likely to remain available forever, enabling the occasional gem of intellectual property to survive “in print” or in circulation. It is a world of non-zero-sum thinking.

But is this viable? The contents of this blog — and of millions of other ones — are freely available. Does this mean everything can be free? In fact, what are the economics of “the Long Tail”?

If so much is free, can money be made there? Because if there is no money to be made, many would regard this as a quaint set of beliefs held by people about to come face-to-face with the real world. Anderson describes three conditions critical to potential long-tail profits, all of which are provided by the Internet combined with creative new software and hardware: drastically reduced costs of creation, increased ease of distribution, and search devices employing “filters” and user recommendations that make all of what is available accessible and understandable to potential consumers.

As it is my last post on this subject — at least for a while — let me you ask some questions: Who will benefit from this Long Tail? Customers, producers, or middlemen (they’re still there)? And even if I don’t think it can be applied to all sectors of distribution, what is your opinion?

Source: James Heskett, Harvard Business School Working Knowledge, August 4, 2006; and other web sites

You’ll find related stories by following the links below.

Read Comments | 1 Comment »

Interview: Taraneh Razavi, Doctor at Google

Posted on August 4, 2006 by Roland

Taraneh Razavi, Doctor at GoogleTaraneh Razavi is not your ordinary physician. She’s the doctor at Google headquarters in Mountain View, California, where she’s in charge of maintaining the Googlers in good health. But she’s also interested in how tech trends affect our health and preventive care in general. A few months ago, she started a very well-done and informative blog about these subjects, Dr. Razavi’s Good to Know Info. And she was nice enough to answer my questions about her multiple activities and how she feels about blogging while working at Google. Below is a transcript of the long exchange I had with Taraneh, who wants to make the world a better place.

Roland: Why did you start your blog? Did you only want to help Google employees or other people in the world?

Taraneh: When I started working at Google, I realized that I had a “captive” audience (that is, I could reach out to employees via general email) whom I could update on health information. It was easy to see that Googlers — and every one else in this industry — works very hard.

Despite our best efforts at Google to create options for balancing work and play, sometimes Googlers neglect preventative measures to health — that can take a back seat to their work because they are so engaged. So they need reminders to take care of themselves. I also realized that those who go to the Internet for medical information often came to me with invalid or confusing information.

So I started by sending general health advice — about ergonomics at work, dealing with stress, advice for people who fly a lot, and so on — to employees via general email. Sergey Brin is the one who suggested writing the blog so that others could benefit from it.

Roland: Did you start your blog just after being hired by Google or after several months?

Taraneh: I started it after a year. I didn’t even know what a blog was when I started at Google. I felt like Dr. McCoy on the Starship Enterprise, a little out of place. However, a Googler named Simon Field helped get me started, and now I rely on three others in the company when I have questions about the high-tech aspects of the blog: Karen Wickre, Eric Case, and Todd Markelz. Initially my posts were featured on the official Google Blog, but as I started writing more posts, then I created my own blog under my own name.

I was glad to have started with the official company blog as the legal department made me aware of the possible liabilities involved with offering health advice to the general public. I was fairly naive about those implications, but now I know about the importance of making the right disclaimer in the blog itself.

Roland: Blogging takes time, especially when you have to deal with health and to check your sources of information. Do you blog on your own time or during the 20% of the working time allowed by Google to its employees to work on personal projects?

Taraneh: You are so right about the heavy time requirement especially for health topics. I reference everything so that takes even more time. (Apparently this is not done too frequently on health and medical blogs — backing up opinions with current research is more labor-intensive for sure.) I do it on my own time.

When Sergey first suggested blogging to me, my response was half jokingly, “What, more work?” But now I’m hooked. Not to be a “company woman,” but what makes me willing to spend the extra personal time is the genuine idealism of our founders, Larry Page and Sergey Brin, and their goal of making the world a better place. It’s easy to be on board with that. Unfortunately I’m too busy at work to have that extra 20% time.

Roland: Are you happy with your blog’s traffic (inside and outside Google)?

Taraneh: I didn’t have any expectations when I started the blog. I am happy to have any one read it, even one person, although I put so much work into it that it would be nice to have as many people as possible read the information.

At this point I know that I’m reaching more people on a daily basis via the blog than I can reach by seeing patients at my office. Sometimes I check Google Blog Search and other blog search engines to see how far and wide my posts are being linked – that’s exciting. I believe I have had about 60,000 hits since April.


Site supporter

Purchase high quality, low priced laptop parts such as laptop lcd screens and laptop batteries from this computer site here today. Get great computer repair parts here!


Roland: Do you have positive — and private, by email — reactions of people reading your blog?

Taraneh: Yes, I have been overwhelmed by the amount of positive feedbacks that I have received. That also helps to motivate me. Here are a few comments.

  • “Hello, I have been reading your blog for a few months and felt that perhaps I should let you know that I appreciate it. Thank you for taking the time to inform those of us who may not have knowledge of the information you blog. I enjoy reading your blog and look forward to move to come.”
  • “As a former public health nurse epidemiologist…I am thrilled to see this type of info online. Way to go Dr. Razavi! …”
  • “It’s so awesome to have a real doctor amoung [sic] us!”
  • “I too am new to your site and it is wonderful! Such awesome info! I wish I would have had this info when my family was camping last year. My husband had a “tick attack” and it was pretty scary when you don’t know what to do. Great job!”

Roland: As people don’t read a blog for a long time (15 seconds according to Jakob Nielsen), how can you be sure that people REALLY read your advises?

Taraneh: This is a good question. I was not aware of this 15 second rule. I will have to make the blogs even shorter which is very hard to do when I’m trying to explain medical information in layman’s terms. I suppose that most of the regular readers are going to the site because they are interested in this particular type of information so they are more likely to read the complete blog.

Then again, even in my office, I’m not sure that all of the advice is heard. There is a study that says patients in doctor’s offices (even if they are physicians themselves) only hear 20% of the information that is given to them. At least with a blog they can always go back to it.

When you receive Google employees in your medical office, do you hear people telling you “Don’t talk about what I have on your blog”?

Taraneh: No, no one has asked me that. Googlers seem to be all for sharing information — as long as it’s done anonymously, in the case of medical information, of course.

Roland: Are there any particular health problems at Google because of long working hours or because of the food now that the star cook has left?

Taraneh: Actually we have a number of chefs now, not just one, and many cafes. All of them focus on healthy food now, less junk food, less salt, etc. I have found the chefs to be very responsive to any suggestions that I’ve had. There is also a nutritionist on staff with whom I discuss the menu occasionally.

I think that the long working hours is the plague of the Bay Area, and possibly all technology companies, and not just of Google. As mentioned earlier it often leads to neglect of preventive health measures and a more sedentary lifestyle. I think that one of the reasons that Sergey wanted me to start this blog is that the health problems Googlers may be developing are shared by other companies.

Roland: I’ve seen on your blog that you seem to enjoy quizzes. Are these posts more popular than regular advises?

Taraneh: It depends on the topic. I think people — especially those who are in this industry or in the blog world — may pay a little more attention to this format.

Roland: Speaking of quizzes, did you have to solve some math puzzles or riddles before being hired?

Taraneh: No, I did not, although I know that some people are asked these types of questions. If I were asked a riddle then I would have had to ask them a medical question :)

I have to say that I have also benefited from having a blog. By writing the posts, I reinforce the information that I have read, and I am more motivated to read after a long hard day at work.

Roland: Taraneh, I want to thank you for the time you spent with me — and for the long hours of work you put to publish your excellent work.

[Note: if you want to subscribe to Taraneh’s news feeds, here are the links to her RSS feed and to her Atom feed.]

[Disclaimer: As I didn’t want Taraneh to get into trouble for publishing her views outside Google, I’ve asked her to be sure our exchange would be approved by her company. So this interview has been read by Google PR department.]

Source: Taraneh Razavi, August 3, 2006

You’ll find related stories by following the links below.

Read Comments | 2 Comments »


About the author

Roland Piquepaille
Roland Piquepaille
About me



My other blogs

Technology Trends

ZDNet's Emerging Technology Trends



This blog's links

Sponsor this blog
Send me tips and stories
RSS Feed
Stats from Claranet


effect of alcohol on triglyceride count buspar patient information instructions buspirone rxlist alcohol affects youth brain cialis commentscgi from india mt tadalafil lyrics cigarettes or heroin adderall withdrawals cocaine pregnancies canadian pharmacies canada celexa prices celexa benefits ambien online ordering clarinex can alcohol destroy your teeth alcohol while breast feeding depression severe adipex diet pill buy estradiol valerate injections for transgender atenolol weight gain celecoxib goldstein s297 excess alcohol finasteride y la caida del pelo heroin chester uk 1980 s weight loss shots with adipex 2005 illinois alcohol deaths cocaine production in columbia side effects folic acid athens alabama alcohol repeal heroin he loves more than me ghb dopamine th2 alcohol soft download polycystic ovarian syndrome and glucophage aciphex withdrawal symtoms hancocks blood alcohol level ciprofloxacin and strep throat alcohol content in natural ice beer too much cocaine effexor coming off electrical charges alcohol v 1.9.2 serial hair loss fluoxetine drug and alcohol awareness programs alcohol and recovering from injuries celebrex celecoxib anti inflammatory buy without augmentin xl lyrics raw cocaine wu tang clan finasteride cheveux avapro vs diovan re ambien worsening anxiety depression central cocaine urine detection period cocaine in the 70s workplace drug and alcohol policy genetic disposition and alcohol buta cinta alcohol mixture nitromethane kombucha alcohol maximum can adderall be smoked elidel fda warning fioricet endocet medication for alcohol detox alcohol and the frontal lobe time to depakote effect bipolar disorder increased folic acid help overweight moms alcohol spirit rankings cocaine and prescription meds ace inhibitors arbs and hydrochlorothiazide ambien thread health problem find drinking alcohol isopropyl alcohol wipe alcohol awareness activities alcohol advertisement images kiddie cocaine methadone albuterol alcohol and the effects of drinking bupropion and alcohol interaction black women on cocaine fetal alcohol syndrome discipline indiana alcohol tobacco commission of estradiol on male reprodution cancer resulting from alcohol hydrocodone bt ibuprofen tb cocaine potassium permanganate checking alcohol content hydrochlorothiazide for tinnitus effects of ecstasy recreational drug alcohol recovery programs san diego power point alcohol abuse for teens snorting heroin acyclovir herpes does celexa help anxiety folic acid dose for conception menopause alcohol intolerance side effects ativan cocaine in bolivia taking effexor during you don t drink alcohol adipex discount online pharmacy alcohol detox and portland oregon affects of alcohol on crime cocaine will blow your brain contra effects of zoloft with hydrocodone aciphex side cocaine potency coreg image liver transplant alcohol bfi special agent alcohol cocaine drug interaction buy clomid where activity of acyclovir treatment of periorbital cellulitis with amoxicillin evan williams alcohol poems about cocaine when was fosamax approved cipro floxacin side effects librium alcohol detox cefixime availability omega 3 and coumadin clearbook manor drug and alcohol teatment lindsay lohan cocaine coke video oklahoma drug and alcohol treatment diovan important considerations bringing alcohol on southwest airlines cheap prescription drug in canada flomax bupropion 200 richard harte cocaine is allegra safe during pregnancy hydrochlorothiazide losartan does alcohol stain marble surfaces online consultation for adipex oregan state drug and alcohol treatment buspar caused leg tingling images of people using cocaine cocaine drug levels estradiol patch placement different kinds of ecstasy tablets england alcohol prohibition time for alcohol to leave system alcohol consequences diazepam diazopam treatment for major depression and alcohol nikki sixx heroin overdose adderall prescription price per capita alcohol consumption in russia parkinson disease heroin movie signs of alcohol depression clarinex compared claritin alcohol bottle pictures celecoxib long term arthritis safety study pmc alcohol atrovent 0.5 mg clearance of alcohol in urine fun facts on alcohol kids test positive for cocaine texas alcohol 120 version 1.9.6 registration key free cetirizine oprah ecstasy brain damage wellbutrin sr bupropion 100 mg free acyclovir alcohol exchange chart kans miskraam door gebruik clomid free houston tx alcohol rehab centers atorvastatin amorphous ambien cr and achohol bronchospasm fexofenadine hydrochloride guinea 28 adipex online pharmacy pharmacy online aciphex reviews patient prescribing information on ciprofloxacin alcohol ears depakote ec christian and alcohol poly vinyl alcohol ambien and dehydration bilirubin and alcohol effexor patient review venlafaxine xr atenolol brain receptor alcohol injuries cocaine bloat chemical equation for synthesis of ibuprofen pictures pupils ecstasy clomiphene and libido and male detrol la side effect 8ball of cocaine tips for drinking alcohol clomid and when to expect ovulation celexa contraindicated with ibuprofen dilantin technical information from the manufacturer alcohol anonymous canada jim carroll heroin buspar buspirone felines dependency on ambien phone order ambien cod oklahoma affects of cocaine while pregnant alcohol abuse anger personal accounts cheapest bupropion hcl faternity alcohol initiation duval alcohol rapid alcohol detoxification chronic health effects of alcohol consumption alcohol limit driving new zealand laical and alcohol drug interaction relacore and effexor ibuprofen aspirin interaction bontril overnight ambien dopamine ibuprofen plus dave alcohol diabetic alcohol sugar puerto rican alcohol cana coquito pennsylvania alcohol rehab what are the dangers of cocaine toprol zyrtec synthroid synthroid pravachol internet acetaminophen and spasticity smokin aces heroin alcohol and bandages adderall for runners online cialis sales buy ambien overnight online consultation buy adderall with mastercard only chinese herbs and taking coumadin family falling apart druga alcohol what pain killers contain acetaminophen can cozaar be used with hydronephrosis alcohol 120 trial 1.9.6.5403 bontril versus dexatrim alcohol 10 genaric flexeril bupropion 2bsr treatment tricks and alcohol alcohol conversion gas safe to take hydrocodone and ambien cheap carisoprodol free shipping finasteride cipla acetaminophen codeine sante truly beer alcohol content percentage isopropyl alcohol wipes coffee alcohol drink cheap flomax benny covarrubias cocaine trafficking alcohol prohibition was a failure kava and alcohol diazepam does like look ambien odd behaviors foreign pharmacy ordering hydrocodone cocaine merchandise bullets cultural differences on cocaine among races msds fatty alcohol c8 alcohol causing physical abuse ditropan requip alcohol abuse month outillage sp cialis acyclovir 100 mg atenolol and fraction dose absorbed formula for rubbing alcohol recreational use of alprazolam pharmacy tech online fioricet michael alan crane cocaine fioricet 40 mg discount vips tablets is avandia off the market alcohol abuse counseling adderall xr urine test bou hydrocodone online alcohol pictures free use graphics lipid panel alcohol affect ghb testimonials alcohol and freeze heroin abscesses alcohol percentage in beer allowed grain alcohol political cartoons about alcohol diazepam free prescription 10mg 59.00 no alcohol conditioner base alcohol abuse north carolina alcohol advertisement banned drinking alcohol danger teenagers bontril uses out patient alcohol rehab infertility treatment clomid generic name cartia clomid triplets sie effects amaryl pharmacodynamics of glucophage ecstasy bone thugs mp3 accupril increased post nasal drip checking alcohol teen alcohol poisoning everclear glypizide and alcohol difference in adipex and adipex-p can you give a dog amoxicillin alcohol 180 software chad robbins cocaine ny coors light alcohol percentage costa rica cocaine price what is tramadol hcl acetaminophen bupropion xanax adderall and alcohol effects kid rock cocaine alcohol and pain killers zyrtec b can you crush aricept alcohol affects stomach alcohol thin ecstasy crafts shannonville clomiphene opis registration numbers for alcohol 120 cocaine mills buy diazepam international purchase denatured alcohol underage alcohol violation brain damage due to cocaine 1.50 l of southern comfort alcohol microbiology alcohol what alcohol can do alcohol free acne medication hydrocodone m367 outpatient community aquired pneumonia comorbidities cipro metabolisn of ethinyl estradiol alcohol and the effects on judgement taking clomid non prescription aldactone is alcohol in red wine vinegar biaxin xl weight gain cholesterol coumadin diet acetaminophen codeine tablet enhancement finasteride health product quit effexor side effects alcohol leading to sex pharmacy carisoprodol hydrocodone alcohol ice breaker attorney celebrex dallas alcohol at troop committee minster motorsports top alcohol funny car claritin snoring alcohol conversion hydrometers alcohol abuse statistic nationwide does glucophage cause hair loss ambien cafein acquisition of alcohol by teenagers family issues with cocaine can adderall be purchased in mexico albrecht alcohol diclofenac cattle alcohol lemonade heroin of lyme regis heroin odor carisoprodol cheapest soma cube naproxeno carisoprodol alcohol plebicite nunavut effects elavil medication side cocaine in semen avandia drugs side effect adderall gynocomastia actos metformin estrogen and detrol ramipril vs altace what is heroin made of cancer clomid uterine passover alcohol allow dissolve bileduct gallstones alcohol obsessive compulsive adderall package insert cipro celexa eq alcohol abuse counseling chicago difficulty quitting celexa albuterol expiration prednisone azithromycin what should my folic acid be alcohol carrickfergus drug ecstasy hangovers alcohol rehabilitation new york right step alcohol and drug program acetaminophen boilingpoint licrorice alcohol mint alcohol clarinex compared to claritin flonase for toddlers differences between cipralex and celexa hand book of alcohol treatment loading dose dilantin lyrics wild about my good cocaine enzyme break down alcohol lack the addictive nature of cocaine do corticosteroids react with coumadin atorvastatin tablet dissolution college students adderall changing pharmacy dr gupta gold standard avandia n-butyl alcohol density adderall and coffee alcohol or drug addiction prevention zyrtec for infant heroin recovery fluconazole tablet method of analysis adderall on line without prescription alcohol soft 1 20 buy effexor xr online wellbutrin and claritin actos oral vicoden alcohol diazepam from best online pharmacies online cialis fever reduction acetaminophen government solutions for cocaine cure alcohol cravings does albuterol relieve airway inflamation heroin cheese tea buy hashish online buy fexofenadine 180 mg fosamax throat adderall in cyprus district 81 alcohol video claritin work side effects from albuterol nebulizer meclizine antivert employee drug screen and flexeril cocaine cola drink what does azithromycin do drug and alcohol inpatient programs missouri alcohol drink peel buy effexor xr side effects recreational effexor when did alcohol use become constitutional clapton cocaine lyrics ibuprofen cymbalta buckcherry i love the cocaine lyrics cheap canadian cialis online new york alcohol treatment alcohol use business travel aircraft folic acid 1200 mg alcohol content in beers alcohol myspace codes diltiazem used for treating svt fetal alcohol spectrum disorder in canada is effexor a tricylic antidepressants kendall webcol alcohol prep mc kesson kolsch alcohol content bestellen diazepam ohne rezept rapid alcohol detox atlanta alcohol antidepressants help for swallowing cocaine overdose 1mg finasteride propecia celebrex side effects florida crack cocaine addition does ativan give you a buzz pravachol actos actos methadone diazepam status epilepticus alcohol shot glass buckcherry cocaine mp3 quit effexor side affects ibuprofen in infants under 6 months free daily iphone ambien apple corporate drug alcohol policies hydrocodone overnight saturday delivery alcohol related death sttistics coumadin interactions with herbs cases of ohss and clomid flomax website dosage clomiphene male alcohol rehabilitation north carolina middle ages alcohol abuse atenolol and grapefruit juice underage consuption of alcohol in mn refine alcohol mixtures justin edmon young ecstasy ambien cr adverse side effects celecoxib goldstein 98 s297 alcohol weight loss weight gain alcohol brain effect photograph buspar vs cymbalta 1 adipex pharmacological treatment of alcohol dependence acetaminophen brands ecstasy pills analysis alcohol consumers are what portion of population drinks alcohol signs of cocaine addiction gen cialis softtabs pediatric biaxin l194 diazepam effects of alcohol with b12 alcohol use buddhism oklahoma alcohol counselors mixing alcohol alcohol and bakers yeast cocaine buck actonel 35 mg week adipex weight loss pills adderall for sale online ativan metabolism cypd fluconazole animals detox for heroin alcohol ice bag what are crack cocaine pipes alcohol chemical reactions heroin treatment center nova oshkosh flomax fog nozzles geodon ambien together albuterol raises creatinine cocaine help money off diovan dental sedation failure with ativan diazepam diazepan alcohol caloric content price for aciphex la societe des alcohol quebec claritin during pregnancy safe history of folic acid aphthasol paste clonidine to treat adhd ipratropium albuterol cheap generic flonase cocaine possession rhode island law interaction diovan ibuprofen buy adderall with mastercard ball forging bed buy cialis physical properties of isopropyl alcohol pregnancy alcohol two weeks depakote false positive drug testing fluconazole 150mg tablets famvir ultram acyclovir centers alcohol rehabilitation keyword cetirizine baikalguide health affects for alcohol liver toxicity drugs alcohol comparable generic for elidel hydrocodone detection in drug tests risks of a toddler taking flonase ibuprofen in concussion adderall mkultra atrovent connecticut celexa opinions federal crack cocaine sentencing 2007 weight lost with adipex genaric cialis cost celexa workplace drug and alcohol abuse videos when to take acetaminophen aspirin ibuprofin reactive hypoglycemia estradiol best prices on cialis effects of drinking alcohol during pregnancy hydrocodone watson hydrocodone buying hydrocodone online side affects altace 25mg free free cialis softtabs online pharmacokinetics furosemide side effects of snorting adderall hydrocodone and pregnancy cocaine in semen fetus drugs drug slang terms alcohol kentucky alcohol law depression and alcohol treatment medication zolof bupropion alcohol og tobakk clonidine interactions butyrophenon finasteride zyrtec chemical synthesis protect alcohol reactivity oregon alcohol anonymous adderall mixed with food curbing graving for alcohol effexor patient feedback generic for adipex side effects poem white horse of cocaine alcohol call last seasonal augmentin diacetone alcohol dibutyl albuterol metered alcohol fuels not so green after effects from ecstasy ghb diy craiglist ecstasy trike diovan hct 80 12.5 patient cost wool alcohols ointment take clomiphene citrate crack cocaine actual size conversion of hydrocodone to morphine cocaine amount felony class ny law parents of heroin addicts dream avandia fetal alcohol sydrome teaching aids flonase friedman patient prescribing information on ciprofloxacin candida taking clomid after miscarriage to ovulate that train high on cocaine lyrics fluoxetine messed me up elavil and urinary tract advair gain weight diet albuterol alcohol soft crack by diflucan infofacts cocaine public alcohol consumption in czech when alcohol is combined with hydrocodone atenolol obese surgery generic allegra flomax during pregnancy onlineorder ambien zolpidem hydrocodone apap 10 660 pictures flomax used in women finasteride male alcohol drinking teen tatoo alcohol arava surgery alcohol and hormones when was acetaminophen discovered alcohol strongest generic cialis soft gel hydrocodone cheap no prescription trips ecstasy for sale alcohol solar still best didrex diet pill cheap flomax buy online access hollywood testing court alcohol britney origin of cocaine buy hydrocodone without a prescription is effexor addictive cipro maker fluoxetine mg medication antivert claritin clarinex together bronchospasm fexofenadine hydrochloride hydrocodone ways to take asian alcohol red alcohol fuels elidel fda news diseases caused by ghb bupropion 2bside 2beffect chech republic alcohol heroin 517 effexor xr weight gain crack cocaine treatments vicadin with alcohol side effects depakote en er espanol estradiol mg love on ecstasy cocaine is the system mexico altace efficacy of adderall fluoxetine 40 mg heroin users uk cherokee nation alcohol treatment oklahoma ecstasy short and long term effects lyrics raspberry cocaine does glucophage cause sweating alcohol after antibiotics alcohol graphic icon myspace d celecoxib ibuprofen 1600 for fun alcohol weight loss fat b discount b carisoprodol control eczema elidel bupropion 150mg sr side effects natural treatments for alcohol abuse low alcohol cocktails combustion of alcohols gcse coursework cozaar maximum daily dose amounts fluoxetine message board albuterol metered dose inhaler cialis cos gained weight taking flexeril what is the chemistry behind cialis fosamax evista combination legal drugs similar to cocaine buy sd alcohol 40 information about the drug actonel learning patterns brain activity alcohol adderall veins show reactions involving estradiol essays on alcohol abuse adipex online pharmacy childrensmuseumofoakridge org adipex power pittsburgh alcohol cheapest ambien overnight saturday delivery diovan cardura tenormin and calan combination people dieing from alcohol acid folic information 10 alcohol facts cephalexin for ear infection treatment addictiveness to cocaine purchase didrex online alcohol production in yeast enhanced cialis bad effects of alcohol alcohol kills cells dr deem avandia acto alcohol carafes depression era taking clomiphene clarinex versus claritin acyclovir herpes zoster cialis cost mississippi and cocaine convictions carisoprodol image picture fosamax and jaw rot reasons people start drinking alcohol mixing hydrocodone cocaine effects flovent nfa celebrex celecoxib anti inflammatory free prescription folic acid b9 mitral valve replacement and coumadin are monster trucks alcohol injected trichomoniasis and amoxicillin ativan lorazepam a mind altering drug alcohol blood does in long stay drug avandia alcohol distributor ky louisville generic for benicar half life of effexor xr buy hydrocodone from overseas benicar strengths best ways ecstasy cialis tadalafil reviews adult adhd treated effexor buy fexofenadine and pseudoephedrine online doctor prescription adipex side affects of disulfiram antabuse depression and alcohol use ambien 10 overdose ambien serotonin influenza amoxicillin are hydrocodone tablets scored clomid make you gain weight heroin pounds cocaine and siliva creatine to mask cocaine is amoxicillin associated diarrhea dose related dangers of hashish alcohol treatment and finasteride y prostata finasteride health aspects alcohol treatment ri what is alprazolam used for alcohol abuse anger adderall urethral pain alcohol consumption and weight gain colchicine gout mechanism cookies with alcohol alcohol disease model chronic cough from alcohol excite uk society issues health alcohol medicamento evista namine alcohols alcohol treatment return on investment dangers warnings precautions evista viagra propecia celebrex reasonable suspition alcohol supervisor atenolol and altace dot approved alcohol testing devices hand grenades alcohol ghb tape advair death reports drug and alcohol information line canada cephalexin antibiotic for strpe throat topiramate and cocaine addiction scoring heroin in the blade seattle cialis generic cheap is alcohol legal in europe menopause alcohol overindulgence diacetone alcohol atofina msds hydrocodone cheapest flomax and cialis interaction alcohol elasticity fluconazole 200 alcohol excise duty rates worldwide wool wax alcohols grady maureen alcohol take astelin and flonase together celebrex celecoxib alaska 2490 finasteride dog cephalexin dosage elavil endep amitriptyline acne cipro pat cocaine dr phil alcohol and cirrhosis pharmacy glucophage elidel fda alert coumadin potassium gov jazz artists using heroin alcohol anonoumos programs hampton va alcohol brain trauma geneva ambien alcohol pregnancy fetus expired acyclovir gaining weight flexeril azithromycin and photosensitivity actos and diaheria abc alcohol beverage control lyrics fro alcohol generic fosamax 35mg natural alternatives to fosamax alcohol 120 crack code alcohol blood diffusion rates nonflushing niaspan and alcohol review alcohol rehab redding ca living with bipolar and alcohol biotechnology in alcohol addictive personality and predatory and alcohol hydrocodone m367 information what happened to good cocaine ciprofloxacin hcl photo pictures of birth defects from cocaine nonionic alcohol surfactants celebrex what is adderall bad taste time letter matter alcohol behavior atorvastatin or macrolide what s too much ambien dot approves oral alcohol testing info on crack and cocaine physical short term effects of alcohol glipizide tab 10mg i9200 cozaar merck diclofenac sod 75mg dubowski alcohol effexor 75 xr dexedrine albuterol prices alcohol facts powerpoint amaryllis alcohol flexeril overdose treatment affects of crack cocaine alcohol and kidney infections heroin addict who gave adoption eddie buy fexofenadine online ativan 400mg atorvastatin calcium generic avon park drug and alcohol program hashish society afghanistan heartbeat rates with alcohol bay carisoprodol alcohol treatment outpatient centers in ct drugs and alcohol tradgedy legal medical malpractice coumadin users origin of crack cocaine ativan seizure cocaine kate adderall benefits decreased after prolong usage 3 phenyl 1 propanol amphetamine snorting heroin affects acetaminophen metabolism time