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Archive for May, 2006

Visualizing a map of your blog

Posted on May 29, 2006 by Roland

Let’s pretend you’re not busy today and that you have enough spare time to load a Java applet that will show you a map of your blog — or your web site — looking like a bouquet of flowers of different colors. It will not take you lots of time, it’s — almost — useless, but it’s fun to watch the creation of the map in real time. I’ve seen several references to this tool today, but the one from Kate Trgovac, who lives in Toronto, Canada, was the first I saw. Thanks Kate!

Kate wrote that “Aharef has created a cool applet that lets you see the HTML structure (the DOM) of your blog or website as graph. The applet creates these amazing flower-like visuals of websites and blogs.”

It seems that the creator of this applet lives in Switzerland. And here is what he writes about this visualization applet.

HTML consists of so-called tags, like the A tag for links, IMG tag for images and so on. Since tags are nested in other tags, they are arranged in a hierarchical manner, and that hierarchy can be represented as a graph. I’ve written a little app that visualizes such a graph, and here are some screenshots of websites that I often look at.

As an example, here is a small map — flower — for this blog (Credit: Aharef).

Blogs for Companies map

If you need a legend for the colors, here they are: blue: for links (the A tag); red: for tables (TABLE, TR and TD tags); green: for the DIV tag; violet: for images (the IMG tag); yellow: for forms (FORM, INPUT, TEXTAREA, SELECT and OPTION tags); orange: for linebreaks and blockquotes (BR, P, and BLOCKQUOTE tags); black: the HTML tag, the root node; and gray: all other tags

Enjoy, have fun and say thanks to the author!

Sources: Kate Trgovac, MyNameIsKate.ca, May 28, 2006; and Aharef blog

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BBC blogging policy

Posted on May 27, 2006 by Roland

BBC is the world’s oldest public-service broadcaster, but it has also embraced the online world — and blogs — for several years now. For employees who want to blog on their own sites, BBC has recently revamped its blogging policy and published new guidelines which do not apply to employees who write about personal interests.

BBC’s position about blogs has recently evolved, as you can see by reading an article which is only six months old, Blogging and the BBC (by Torin Douglas, BBC media correspondent, October 26, 2005). At this time, Kevin Anderson, of BBC News Interactive, was in charge to write “a guide to blogs and blogging for journalists.”

“Blogs can sharpen our journalism, introduce us to new sources, widen our agenda and maintain our position as a trusted source,” he writes, in a discussion paper called BBC Blogs: News as conversation.

Now, these new guidelines have been published after a wide discussion with BBC bloggers and are available via one of them, Jem Stone. Here are the principles behind these guidelines.

Many bloggers, particularly in technical areas, use their personal blogs to discuss their BBC work in ways that benefit the BBC, and add to the “industry conversation.” These guidelines are not intended to restrict this, as long as confidential information is not revealed.

Blogs or websites which do not identify the blogger as a BBC employee, do not discuss the BBC and are purely about personal matters would normally fall outside these guidelines.

There are three sets of guidelines, for regular employees, for managers, and for journalists, for which impartiality is required.

Nothing should appear on their personal blogs which undermines the integrity or impartiality of the BBC. For example, news and current affairs people should not:

  • advocate support for a particular political party
  • express views for or against any policy which is a matter of current party political debate
  • advocate any particular position on an issue of current public controversy or debate

The other guidelines are more traditional and will not stir any controversy.

Finally, if you want to read “official” blogs written by BBC employees and journalists, here is a link to the BBC Blog Network.

Sources: Jem Stone, BBC employee, on his Common Sense blog, May 5, 2006

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Small business blogging

Posted on May 22, 2006 by Roland

If you own a small company, you’ve certainly heard some people telling you that you need a blog for various purposes such as marketing. But is it worth the time you’ll spend? In a series of two articles published last week, BusinessWeek answers this question and tells you how to start a blog. There is nothing revolutionary in these articles, but this is a good summary to read before investing your time in a blog about your business.

In part one of this series, “Does Your Small Business Need a Blog?“, Karen Klein looks at some advantages of blogs, such as a low entry barrier in terms of technology or an easy way to build a personal relationship with your customer. But she also notes some drawbacks, the major one being the time necessary to manage your blog, updating it frequently or answering comments. Here is an excerpt.

Blogs must be updated frequently — several times a week, if not daily or even several times a day — in order to hold readers’ attention. “Depending on the situation, small-business owners either have [no time] because they’re constantly working on their businesses, or it’s the only resource they have since there are no hard dollars associated with it,” says [Josh Hallett, a business consultant who specializes in blogs.]

In part two, “The ABC’s of Beginning Your Blog,” Klein tells you what to do before starting a blog. And she strongly advises you to sit down for a while and think about what you want to achieve before starting to type your first post.

A small business which decides to enter the blogosphere should set specific goals and expectations up front. For instance, a goal might be to bring customers into a discussion about your company’s products and use their feedback to inform your development efforts. Your expectations for the project might be to expand your online presence and enhance your site’s status in search engines.

Klein also says that you can reduce the time needed to manage your blog by forming an alliance with other businesses.

Small companies that have formed alliances with other businesses could launch joint blogs that would help them share the work with others and deliver more interesting content to their readers, suggests [Ruth Bielobocky, president of Ion Design.] “An interior designer, furniture store, and painting company could form a blog to share current trends in their industries and cross-promote each other. [Just make sure] all parties are equally dedicated to the effort,” she says.

Klein also looks at more practical issues, such as selecting the right blogging software, and points you to some useful resources.

If you already have a blog, these articles might help you to look at it with a fresh eye. And if you don’t have one, please read them carefully several times before taking the jump.

Finally, what do you think of her suggestion to form an alliance with other businesses to publish a blog? And do you have great examples of such blogs? Thank you for sending me some pointers.

Sources: Karen E. Klein, BusinessWeek Online, May 15 and 18, 2006

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Richard Edelman talks about PR and blogs

Posted on May 17, 2006 by Roland

If you’re using the media to promote your products, you’ve heard about Richard Edelman’s public relations (PR) firm even if you never hired his company. The Wall Street Journal interviewed him recently and asked him what he thought about the need for transparency in PR and the rising use of the Web (Paid registration required). Read more for selected excerpts from this conversation.

For example, here is Edelman’s answer to the question “What PR practices are simply not acceptable?”

For me, and I think this applies in mainstream media as well as in the blogosphere, you’ve got to make sure that companies understand that they have to identify themselves, tell why they are doing what they are doing and make clear whatever financial arrangement there is with a sponsorship. This is an era of total transparency.

And here is what he said about blogs.

Q: Your enthusiasm for blogs is well known; you have even hired noted bloggers to help clients develop an expertise in the format. With so much attention devoted to blogs in recent months, are you concerned that the whole platform has developed into a fad?

I don’t think so. I really see that this area of self-expression is bridging, clearly, into mainstream media…[traditional media outlets] are trying to accommodate a world in which the citizen feels as if he wants to not just be a spectator but also in some way a player, or have his voice heard.

Do you agree with him? Will be blogs become part of the mainstream media?

Source: Brian Steinberg, The Wall Street Journal, May 17, 2006 (Paid registration required)

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How Boeing is using blogs

Posted on May 14, 2006 by Roland

About 18 months ago, Boeing decided to test the use of blogs with Randy’s Journal, written by Randy Baseler, vice-president for marketing at Boeing Commercial Airplanes. And because no comments were allowed, this was considered as a “fake” blog by lots of readers. Now, Boeing is extensively using blogs, both for its internal and external communication needs, as reports BusinessWeek Magazine in Into The Wild Blog Yonder. All these blogs are published with tools from Six Apart. So, in Behind the Scenes of Boeing’s Blogs, Anil Dash has interviewed D.L. Byron of Textura Design, who helped Boeing launch their blogs. Read more…

So why Boeing has changed its mind since the launch of its first blog? Here is the answer from BusinessWeek.

Boeing has learned to cede some control and expose itself to stinging criticism in exchange for a potentially more constructive dialogue with the public, customers, and employees. “Companies are nervous about creating external blogs because they fear the negative comments,” says Charlene Li, an analyst at Forrester Research Inc. “But negative comments do exist. A company is better off knowing about them.”

So after the initial negative wave of criticism, Boeing decided to continue to use blogs, but in a different way.

Boeing’s early results suggest that the rewards outweigh the risks. The company’s two public blogs give Boeing a direct link to the public, something the 91-year-old company has never had before. And executives are starting to use internal blogs to get conversations going and allow employees to raise issues anonymously. “I’ve always been a big believer in open and honest dialogue that gets the issues on the table,” says James F. Albaugh, the chief executive of Boeing Integrated Defense Systems (IDS).

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But let’s turn to the interview of D.L. Byron by Anil Dash to learn how Boeing recovered from its first attempt at blogging and how it gradually expanded its use of blogs.

The first blog was a “pseudo”-blog, which is where the criticism [mentioned in the BusinessWeek story] came from. So [Boeing] hired Textura Design to help them turn Randy’s Journal into a real blog. Later, we helped them with launching Flight Test Journal [Inactive since December 2005], and then we also worked with them on the IDS blog, an internal project which is discussed in the article.

And here is why Anil Dash was happy to discuss with D.L. Byron.

Q: So you’re using Movable Type for all of the blogs, inside and outside the company?

Byron: Yes. We’ve also used TypePad for Connexion by Boeing. They’ve also embraced blogging via events like the Blog Business Summit, and sponsored blogs, and we rapidly prototyped blogs for them to review, test, and kick around, and then turned them into Movable Type blogs when it was show time.

Now, let’s wait from some blogs from Airbus to fuel the competition.

Sources: Stanley Holmes, BusinessWeek Magazine, May, 22, 2006 Issue; Anil Dash, Six Apart, May 11, 2006

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The Sultan of Blog

Posted on May 10, 2006 by Roland

One of my old friends, Jean Constant, who is a French artist living in Los Alamos, New Mexico, didn’t like my photograph featured on the left column of this blog. So he decided to use his creative talent to design a better image. And below is the result (Credit: Jean Constant).

Roland Piquepaille seen by Jean Constant

So what do you think? Should I replace my photograph by a vignette of Jean’s artwork?

And while you’re deciding on this important matter, please visit Jean’s web site to discover his other creations which include glass, oils, acrylics, photography and obviously digital pieces.

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All you ever wanted to know about PageRank

Posted on May 7, 2006 by Roland

As the proud owner of one or several blogs, you certainly have already checked the Google PageRank of your home page. After all, it’s important to know how you’re rated by Google to be sure to appear in the first pages of results served by the search engine to people looking at a theme you’ve written about. But today, let’s also look at tools which can give you the PageRank score for all of your pages — and even the ones of the sources you mention in your posts. Read more…

But before going further, what is PageRank? It’s an algorithm invented by Google’s founders and which rates Web pages from 0 to 10, 10 being the highest score. Here is a short explanation from Google.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

For far more detailed information, please read what says Wikipedia about PageRank.

And if you want to know who gets the highest scores on PageRank, you can check this list, which is only informative. But it’s interesting to note that on the 17 sites which obtain a perfect 10, two are owned by Google, Blogger and Google itself. You’ll find other well-known names, such as the New York Times or Apple, but probably not your blog.

But it’s time to tell you about two tools I’ve discovered while reading a recent post from Fred Cavazza (in French), one from Webmaster Eyes and one from seobench.

Both are equally easy to use. You give them an URL — such as your home page — and these services will display a PageRank score for all the links appearing on the page you submitted.

And if you want to know only about the PageRank score of your site or one of your competitors, remember that Google has also a free tool for this, its Google Toolbar, available for Internet Explorer and Firefox.

Finally, are these tools useful or not? In my humble opinion (IMHO), they’re at the same time useful and entertaining. What’s your take?

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Where are your readers coming from?

Posted on May 4, 2006 by Roland

If you’re concerned about the audience of your blog — even if it’s a personal one — you are probably using some software which gives you the number of your visitors. But besides the number of pages viewed, these systems also can tell you where your readers are located. Read more…

What these packages are doing is very simple: they’re recording all the transactions between the server that hosts your blog and your readers — with your approval. And the HTTP protocol can reveal lots of information about who is reading your blog, such as her/his IP address, the time she/he spent looking at your precious contents, or where she/he lives ( with some margins for errors).

Google Analytics about PrimidiSome of these packages are pretty sophisticated, such as Google Analytics which is free but still in beta phase. As you can see on this map generated by this service for one of my other blogs, readers are located — almost — everywhere in the world.

You also can use what you could call a Web 2.0 service, MapStats from Blog Flux, which mixes HTTP statistics with Google Maps. Here is what Blog Flux says about their service.

Blog Flux MapStats is the coolest way of tracking your website visitors. Not only does it provide the normal statistics and graphs, we have incorporated the system into Google Maps! Instantly see where your latest visitors are coming from, and find out what they are looking for.

If you want to know more, take a look at this online demo.

Most of these services are free and just need a minimal intervention from you. You’ll just have to add some lines of code in one template of your blog — and that’s all.

And please remember that I don’t know who are my readers now (in other words, the above explanations can be useful or useless depending on who you are). So let me know if this post has been useful or not.

Read Comments | 2 Comments »

IHT workers launch a blog

Posted on May 1, 2006 by Roland

Today is the International Workers’ Day, also known as May Day or Labor Day, and it seems appropriate to focus on a blog opened by employees fighting for their jobs. Last month, the management of the International Herald Tribune (IHT), an international newspaper owned by the New York Times but still headquartered in Paris, France, decided to suppress some jobs and to move others to Hong Kong. And the IHT workers have opened a blog, IHT en lutte, to fight again this decision. Will it be useful? We’ll see in the coming weeks.

This blog has an interesting motto: “quotidien américain, fabriqué à Paris, partiellement délocalisé à Hong Kong, 100% New York Times” (”American newspaper, made in Paris, partially outsourced to Hong Kong, 100% New York Times”).

But it’s not terribly active: only 7 notes in 2 weeks. Most of these notes are informative about the conflict between the management and the employees. But it seems to me that the employees are not promoting enough this blog to support their fight.

For example, to my knowledge, only one French newspaper, Libération, has published an article about this conflict, “L’International Herald Tribune licencie.” The journalists at the IHT should search from more support from their peers.

And here is another example. This blog is written in French, so I doubt it can become an efficient tool for the employees. In my opinion, this blog, as the IHT itself, should be published in English. What do you think?

Read Comments | 2 Comments »

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