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Archive for August, 2005

The invisible blogs from REI

Posted on August 31, 2005 by Roland

Recreational Equipment Inc. (REI) is a U.S. chain of stores selling specialty outdoor gear and clothing. And, according to two articles recently published by the Puget Sound Business Journal from Seattle and in Internet Retailer, REI has decided that its store managers will use blogs to better communicate with its customers. I waited several weeks before looking at the REI blogs and there is still not a single reference to a blog on REI’s web site. REI managers are using a blogging tool to announce promotions or special events, but not as blogs.

Here is what wrote the Puget Sound Business Journal.

Managers at Recreational Equipment Inc. stores will soon use Web logs, or blogs, to connect with local customers, marking an early move into the blogosphere by a major local retailer.

The move will allow managers of the growing chain of outdoor gear to send customers e-mail from their stores tailored to local consumers’ interests.

In fact, REI blogs will be completely closed, at least for a while.

Unlike many blogs, which are often freewheeling exchanges among a number of posters, only managers at REI will be able to post items on REI blogs. Customers who would like to rap with managers online about their experiences at REI will have to wait, as the company is still deciding whether to open REI’s blogs to outside posts.

Internet Retailer gave more explanations.

REI Inc. is putting a different spin on a web log scheduled for a limited rollout in July. REI was looking for technology that would make it easier for local REI stores, which already have their own pages on REI.com, to post content about store news and events and to distribute that content to local e-mail lists. It also wanted to bring a standardized look to the grassroots efforts some stores already had undertaken on their own. It found the solution in blogging technology.

Blogging software developed for the program by Seattle e-mail technology developer What Counts will, in effect, make bloggers out of store personnel who use the tool to post local events and schedules. But while that content reflects the personality of REI as a company to the extent that it supports company values and mission, it’s not, at this point, intended as an extended platform for the personal attitudes of the individual blogger.

Even REI admits its managers are not writing blogs. REI is only interested by the underlying technology which allows an easy way to post fresh content.

So, what do you think of the REI’s approach?

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Interview: Jean-Michel Billaut

Posted on August 28, 2005 by Roland

Jean-Michel BillautJean-Michel Billaut was a major contributor behind the adoption of new technologies — including Internet — in the French banking industry. Here are some details about the man who founded L’Atelier twenty years ago. Jean-Michel is now promoting the usage of broadband technologies for communication. For example, he’s actively counseling the Pau Pyrénées community. Besides that, he has a very live blog. I met him at the beginning of August to ask him about his projects. Read below some excerpts of the conversation I had with him (in French).

Jean-Michel Billaut a contribué à l’adoption des nouvelles technologies — dont Internet — dans le secteur bancaire. Voici d’ailleurs un lien sur les grandes lignes de son parcours qui l’a conduit à fonder L’Atelier il y a plus de vingt ans. Jean-Michel milite depuis quelques années pour la promotion des usages d’Internet et une généralisation des technologies de communication à haut débit. A ce titre, il est conseiller de l’agglomération de Pau Pyrénées. Par ailleurs, il anime un blog dont le slogan est “Vivement la retraite! (a très haut débit naturellement).” Je l’ai rencontré au début du mois d’août pour mieux connaître ses projets. Voici quelques extraits de la conversation que j’ai eu avec lui.

Roland: Vous êtes une personnalité très connue dans le milieu des hautes technologies. Qu’est-ce qui vous a poussé à démarrer un blog?

Jean-Michel: D’un point de vue pratique, c’est Loïc Le Meur qui m’a poussé à le faire en me démontrant comme c’était facile. Mais j’avais d’autres raisons. Je voulais savoir si je pouvais écrire autre chose que des rapports techniques. Et pour pouvoir écrire des billets sur des sujets divers m’a forcé à réfléchir, à tenir des réunions avec moi-même en quelque sorte. Puis les réactions des lecteurs m’ont poussé à continuer.

Roland: Quelles étaient vos attentes?

Jean-Michel: Je voulais parler de tous les sujets qui m’intéressent et voir ce qu’en penseraient les lecteurs, c’est-à-dire lancer des idées et voir ce qui retombe. Et je voulais aussi savoir comment seraient jugés mes talents d’écriture. Sur ce point, il semble que les gens aient du plaisir à me lire, ce qui est bien entendu très réconfortant.

Roland: Passez-vous beaucoup de temps pour mettre à jour votre blog?

Jean-Michel: Pour être bref, cela me prend presque tout mon temps. Je lis énormément d’articles pour trouver des sujets. Quand j’en ai trouvé un, j’y réfléchis beaucoup, puis je me mets directement derrière mon clavier.

Roland: Etes-vous satisfait du résultat, notamment en termes d’audience?

Jean-Michel: Je reçois environ 10 000 visiteurs par mois qui lisent chacun deux pages. Mais plus que le nombre de visites, c’est la qualité et le nombre de commentaires qui me semblent le plus important. Et avec une moyenne de cinq commentaires par billet, je crois avoir engagé une vraie conversation avec certains de mes lecteurs.

Roland: A part certaines catégories bien définies telles que les nanotechnologies ou les robots, les sujets abordés sur votre blog sont très éclectiques. Pouvez-vous nous expliquer vos choix?

Jean-Michel: L’humanité a déjà connu deux révolutions, la révolution agricole et la révolution industrielle. Nous sommes au seuil de la troisième révolution, celle qui mêle la génétique, la robotique, les systèmes d’information et les nanotechnologies. Certains secteurs économiques, tels que le commerce, les banques ou même la vie politique, seront très affectés. Certains disparaîtront, d’autres apparaîtront. C’est une époque charnière et je veux pouvoir engager le débat sur tous les impacts de cette troisième révolution sur nos vies.

Roland: Pouvez-vous me dire quels sont vos projets?

Jean-Michel: Tout d’abord, je suis passionné par la paléoanthropologie et je voudrais écrire un livre sur l’Homo Sapiens, peut-être en démarrant un wiki.

Et même si c’est très compliqué, j’aimerais aider au développement de partenariats entre des villes des U.S., d’Asie et d’Europe sur des projets liés à toutes ces technologies émergentes.

Roland: Une dernière question: pourriez-vous vous passer de votre blog?

Jean-Michel: Absolument pas!

Roland: Voilà une réponse qui a le mérite d’être claire.

 

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Inside AdSense

Posted on August 22, 2005 by Roland

If you’re an AdSense user, here is an address to keep: adsense.blogspot.com/. This is the location of a blog opened by Google on August 15, Inside AdSense. Google says it will post 2 or 3 notes per week. These posts will be written by Google employees involved in the operation of AdSense. So you’ll find notes from engineers, product managers, product marketing managers, and operations staff.

For example, here are the subjects of the two first posts — excluding the welcome note:

And if you’re also using the AdWords program from Google, please also note the address of Inside AdWords, adwords.blogspot.com.

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Corporate Blogging Policies: Yahoo!

Posted on August 15, 2005 by Roland

I haven’t covered this subject for a while. The Yahoo! Personal Blog Guidelines (PDF format, 3 pages, 24 KB) are based on common sense and are not particularly innovative. Except on one point: the Yahoo! policy is not only applicable to employees writing on their own blogs, but also when they write on other blogs. In other words, a Yahoo! employee who wants to post a comment about his company on any other blog must follow Yahoo!’s guidelines.

Here is an excerpt from the introduction.

The Yahoo! Personal Blog Guidelines have been developed for Yahoos who maintain personal blogs that contain postings about Yahoo!’s business, products, or fellow Yahoos and the work they do. They are also applicable to Yahoos who post about the company on the blogs of others. The guidelines outline the legal implications of blogging about the company and also include recommended best practices to consider when posting about Yahoo!.

There is another interesting point in these guidelines. A Yahoo! employee can freely write about his company — providing he follows the rules. But, like at Microsoft, if he’s contacted by the press, he’s not allowed to answer and must pass the request to Yahoo!’s PR agency.

Finally, as you all know, Google and Yahoo! are two big names fighting to get as more money as they can from advertising. But they’re also rivals in the world of semantics. Google is now a common verb (Have you googled XXXX to know more about him before next week’s meeting?”). But at Yahoo!, as you were able to see above, the word Yahoo has become a noun used to designate an employee. Here is another example, picked from the rule which asks employees to get their facts straight before publication.

As a Yahoo! employee with intranet access, you have the opportunity to contact the Yahoos who are responsible for the products, services, or other initiatives that you may want to write about. To ensure you are not misrepresenting your fellow Yahoos or their work, consider reaching out to a member of the relevant team before posting. This courtesy will help you provide your readers with accurate insights, especially when you are blogging outside your area of expertise.

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And here is another famous blogger: Donald Trump

Posted on August 11, 2005 by Roland

One of the most well-known real estate developers in the world, Donald Trump, started a blog in May 2005, aptly named The Trump Blog. Its motto is “Ideas and opinions from Donald Trump and his circle of experts.” You’ll find more details in this article from InformationWeek. Donald Trump recently started a crusade about corporate corruption, writing “My career is a model of tough, fair dealing and fantastic success — without shortcuts, without breaking the law.” Read more and tell me what you think.

Here are the two first paragraphs from his last note named “Corporate Corruption: If You Have to Lie, Cheat, and Steal, You’re Just Not Doing it Right.”

Recently former Tyco CEO Dennis Kozlowski was convicted for stealing hundreds of millions of dollars from the company. It was his second go-round in court — the first one ended in a mistrial. You may remember Mr. Kozlowski from the original trial. A video of his lavish party on an Italian island, allegedly paid for with company funds, was last year’s scandal du jour. The retrial was a more low-key affair, but it served to remind us of how much business corruption there has been over the past few years.

The people at the forefront of these squalid affairs give business a bad name. Maybe they’re greedy, maybe they’re “ethically challenged,” but ultimately they’re incompetent. If you have to lie, cheat, and steal, you’re just not doing it right. My career is a model of tough, fair dealing and fantastic success — without shortcuts, without breaking the law.

Interesting statement, isn’t?

And because a ‘real’ blog allows for comments, what do you think about this one — about the note mentioned above?

Mr. Trump, I’d just like to express my thanks for your incredibly insightful blog. It has answered many questions of mine relating to both business practice and running a successful university using non-traditional means. You are an inspiration to all of us.

Please post your comments on Donald Trump’s blog if you disagree with him: they might be unfiltered…

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Difficult times for some American bloggers…

Posted on August 8, 2005 by Roland

I told you a while ago that the U.S. Army had defined its policy about blogging from Iraq. It started to apply it to a soldier, who was dropped from the rank of specialist to private first class. And CNET News.com adds that the blogger will have to pay a fine of $1,640 dollars to the Army. In a very different context, the Associated Press reports that the Automobile Club of Southern California has fired 27 employees for posting messages on a popular social networking Web site even if they were written on their own time at home.

Here are some details about the U.S. soldier punished because of his blog.

Leonard Clark, a 40-year-old Arizona National Guardsman who is currently on active duty in Baghdad, was charged with violating two articles of the Uniform Code of Military Justice, which prohibit soldiers from releasing or “encouraging widespread publication” of classified or specific information about troop movement and location, soldiers who have been attacked or hit, and military strategy, the statement said.

The military has not specified which portions of Clark’s blog broke the rules and did not respond to requests for clarification Tuesday about its policy on blogs maintained by personnel.

And you’ll never know what Leonard Clark wrote because his blog is closed

Now let’s look at the 27 workers fired in San Diego for their online comments.

The Automobile Club of Southern California fired the employees in one of its San Diego offices after at least one worker complained to management about feeling harassed by the comments, which were written by employees on the MySpace.com Web site on their own time at home.

Club spokeswoman Carol Thorp said comments were made about other workers’ weight and sexual orientation. Thorp said employees were also dismissed because they discussed online how they planned to slow down roadside assistance at work.

This might have not happened if the Automobile Club had clearly defined rules about blogging.

The club has no official policy concerning employee blogging. “We may develop one now,” Thorp added.

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Interview: Christophe Ducamp

Posted on August 5, 2005 by Roland

Christophe DucampChristophe is a well-known French consultant and expert in communication and in new technologies. He was one of the founders of initiatives such as elanceur or Crao Wiki. He also has a blog named Encore un nouveau WikiBlog! Here are some selected excerpts of a conversation I had with Christophe this week and which was particularly focused on wikis. Read more (in French).

Christophe travaille depuis de nombreuses années comme conseil en communication, mais aussi en utilisation des nouvelles technologies. Il a participé aux aventures d’élanceur et de Crao Wiki. Il anime également un blog appelé Encore un nouveau WikiBlog! Voici quelques extraits de la conversation que j’ai eu avec lui au début de cette semaine et qui a surtout porté sur les wikis.

Roland: Les blogs sont souvent assimilés à des initiatives individuelles alors que les wikis sont plus souvent considérés comme des efforts collectifs. Peux-tu nous dire ce qui, à ton avis, différencie un blog d’un wiki?

Christophe: Sur un blog, tu écris quelque chose, quelqu’un réagit, tu réponds, ou quelqu’un d’autre ajoute un argument. Il s’agit d’une conversation. Tu peux bien entendu lire toute la conversation si cela t’intéresse, mais il n’y a généralement pas de conclusion.

Dans un environnement wiki, les étapes intermédiaires de la conversation deviennent cachées, même si elles sont archivées. Il s’agit d’un environnement où les différents contributeurs vont aboutir à la coproduction de documents qui peuvent être consultés sans avoir à lire tous les échanges préliminaires.

Roland: Les outils de création de wikis sont pratiquement tous basés sur des ‘logiciels libres’ (’open source’). Quel est le modèle économique des compagnies qui veulent développer le marché des wikis?

Christophe: Je ne peux pas parler de manière générale. Pour moi, démarrer un wiki pour un client s’assimile à un travail d’architecte. Je lui fournis un espace numérique de réflexion et je l’aide à aménager cet espace initialement vide. Il s’agit d’un travail de conseil où je suis rémunéré comme consultant.

Comme tu le soulignes, les outils de création de wikis, tout comme les logiciels de publication de blogs, sont essentiellement gratuits ou presque.

Roland: Y a-t-il une différence entre le marché du wiki aux Etats-unis où des sociétés telles que Socialtext ou JotSpot travaillent avec de grands groupes, et celui de la France ou de l’Europe?

Christophe: Les différences proviennent uniquement des aspects sociaux et psychologiques. Les problèmes de hiérarchie sont par exemple beaucoup plus présents en France et peuvent encore nuire à une communication efficace. Mais cela n’a rien à voir avec les blogs ou les wikis. Il s’agit plus généralement de modèles sociaux différents.

Roland: Pour revenir à la France, est-ce que les wikis commencent à être utilisés dans les entreprises?

Christophe: Il n’y a pratiquement aucun chiffre disponible sur le nombre de wikis utilisés par des entreprises françaises. Une chose est sûre, c’est que les wikis sont plus souvent utilisés dans de toutes petites sociétés appelées à grandir, mais également dans de petites équipes ou des pôles d’innovation dans certains grands groupes.

Roland: Et avant que tu partes en vacances, quels sont tes projets professionnels dans ce domaine?

Christophe: Je suis justement en train d’y réfléchir, mais ils tourneront sans doute autour de la formation et de l’amélioration de la communication au sein de grands groupes.

Roland: Je te remercie et je te souhaite de très bonnes vacances.

PS: La photo de Christophe provient de l’espace presse de M2 Editions, pour lesquelles il a participé à l’écriture d’un livre collectif tout simplement appelé “Les blogs.”

 

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One million dollars a year with AdSense

Posted on August 2, 2005 by Roland

Not many bloggers will reach this level of income from ads, but Jason Calacanis, who has built the mini-empire of blogs Weblogs Inc., is about to attain it. Of course, Jason’s group has more than one hundred blogs today, which is not very common. Still, his group broke a new daily record in July with $2,335 coming from the Google AdSense program. Jason’s short term goal is to reach a sustained minimum daily revenue of $2,740, or a million bucks a year, without any sales efforts from his bloggers.

In this note, Jason describes the rapid increase of his daily revenues coming from AdSense: $580 reached in January 2005, 737 in March, $1 585 in May and $2,335 in July.

This additional income was obviously not forecasted in the original business plan. And now Weblogs Inc. is about to make one million dollars a year, without having invested a single cent.

These numbers also mean that the average blog in Jason’s group is making about $25 in AdSense revenues every day. This is pretty impressive, especially when you know that some star blogs, such as Engadget, cannot display Google ads in the best spots because of exclusive sponsorships.

Now Jason has another goal. His next target is to reach a daily income of $5,000 before the end of the year…

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