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Archive for February, 2005

But who are the winners of the 2005 Business Blogging Awards?

Posted on February 27, 2005 by Roland

I recently wrote here about the 2005 Business Blogging Awards. Here is the list of the winners, announced on February 23. If I except Chris Pirillo, known for Lockergnome, none other name seems familiar to me.

And I’m not alone. Frank Barnako, from MarketWatch, and who knows this world far better than I do, wrote an article on this subject, “And the winners are … who?

Incidentally, do you know that MarketWatch, which edits two online news sites, has been bought in November 2004 for more than $500 million by Dow Jones & Co., the owner of newspapers such as the Wall Street Journal? This gives some credibility to MarketWatch, which receives more than 8 millions of unique visitors each month.

So, Barnako considers that this contest was only a self-promotion exercise for the two bloggers behind the initiative. Here is a short excerpt.

Unfortunately, these awards mean nothing. There were no qualifications for nomination and no judgment from voters who are peers. It was a popularity contest. To suggest the competition’s purpose was more business development than professional development, consider that one of Wright and Barefoot’s consulting clients, eBizBlog.ca, won an award. You have to wonder: why didn’t all of them?

If we decide one day to organize such a contest in Europe, we’ll need to find more credible candidates. But we are not there yet.

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An interview with Michael Wiley, Director New Media, GM

Posted on February 25, 2005 by Roland

For their weekly podcast, Neville Hobson and Shel Holtz recorded a conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. They obviously talked about internal or external blogs at GM, but also of what GM will do with new technologies such as RSS feeds, podcasting or Skype telephony.

You’ll find a link to the MP3 file (22 MB) containing this interview on the Hobson and Holtz Report and a transcription on Neville’s blog, NevOn, by reading this page, “An open conversation with General Motors.”

Speaking about Bob Lutz’s blog, GM FastLane Blog, Wiley said that GM was overwhelmed by the number and the quality of the comments posted. He added that only five comments have been suppressed because of offending or inappropriate contents. He also said that Bob Lutz reads the comments and answers them through his Blackberry device.

Here is what declared Wiley about the comments posted on Lutz’s blog.

I was completely blown away by the level of comments and the thought that goes into those comments. We didn’t know what to expect and in many cases you feel that people have been waiting for years and years to be able to vent their feelings to General Motors, so even the negative ones aren’t sniping, they’re just giving us their sincere feelings and thoughts on what we can do to create better products. We’re appreciating most of them!

And today, February 25, GM is starting its first internal blog, written by Tom Kowaleski, its VP of Communications. For the other experiments in communication starting at GM, read — or listen to — the full conversation by following the above links.

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An investment bank opens a blog

Posted on February 22, 2005 by Roland

Think Equity Partners, an investment bank based in San Francisco and which specializes in technology and health care, is using a blog, aptly named ThinkBlog, to build a dialog with the financial community.

This was announced last week by the New York Times in “Bank hopes its blog helps find next big thing” (article freely available through the International Herald Tribune).

Here is a link to the press release from Think Equity Partners (February 17, 2005) announcing the official launch of this blog which started — with a limited audience — at the end of May 2004.

Now, this bank is more ambitious with this blog, as notes its CEO, Michael Moe, who compares this idea with the way how the Zagat guides ask regular diners to comment about restaurants.

“There are all sorts of information sources about where a restaurant is located and what the cuisine is, but that’s just information,” Moe said. “What makes Zagat’s powerful is you have 100,000 people contributing. Their insight is amazing.”

What do you think of this initiative? Do you know other banks in France or elsewhere in Europe which are using blogs?

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The Blog of the United Nations Foundation

Posted on February 20, 2005 by Roland

Commercial entities are not the only ones to use blogs to start a discussion with their customers. Many associations are doing the same.

One of the latest is the United Nations Foundation which started UN Dispatch on February 2, 2005 “to promote thoughtful discussion about the UN, and to provide an outlet for important news and views on the UN.”

These days, this blog is partially written by National Football league players from the New York Giants, who are involved in the UN World Food Programme in Banda Aceh, Indonesia, to help the victims of the tsunami of last December. They’re not only helping for food distribution or houses reconstruction. They also want that adolescents have fun again, as shows this quote extracted from a note published on February 15.

Our first activity of the day was a football demonstration at the University of Banda Aceh Park with 60 boys and girls from a local internally displaced people (IDP) camp. Sharing a field with several cows and numerous dragonflies, Kurt, Amani taught the boys how to throw and catch the football, while Brenda and Yola did the same with the girls.

This blog is administered by Peter Daou, author of the Daou Report, which has now been picked by the online magazine Salon.com.

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The Blog of Intel President Paul Otellini

Posted on February 16, 2005 by Roland

Intel President Paul Otellini, who will become CEO in May, has a blog. But it’s an internal blog, available only to Intel employees. Of course, there are always information leaks in companies the size of Intel (85,000 employees).

So it’s not a surprise that the contents of Otellini’s blog are now appearing. In “Intel blog: what the boss thinks,” the Mercury News looks at this blog and also at other executives who blog directly for the public.

The Mercury News also posted on its site the contents of Otellini’s blog (PDF format, 16 pages, 121 KB) for the period going from December 14, 2004 to January 19, 2005.

If you don’t have enough time to read the whole document, here is a link to my personal selection of Otellini’s writings.

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Can you lose your job because of your blog?

Posted on February 15, 2005 by Roland

The answer is yes, but not because you have a blog. Instead, you can get into trouble because of the contents you put on this blog. There is a great deal of confusion in the media which publish dozens of articles about bloggers fired by Google or Delta Airlines. Here is a recent selection.

In almost all the cases where a blogger lost his job, which represents a very small number, either the blogger didn’t comply with the policies of his company, or he criticized it or his management.

On the contrary, I strongly think that having a blog is an asset, and even an excellent self-promotion tool. If your content is interesting and informative, you might be contacted by a competitor or a headhunter. But if you use your blog to heavily criticize your company or your competitors’ products, you’re in for some nasty surprise.

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Quarter Pounder Mac mini Cluster (with cheese)

Posted on February 12, 2005 by Roland

Today, I’m not going to talk about blogs, but about branding, and more specifically, about web sites parodying well-known brands. Of course, it also happens on blogs. Simply, if you take the time to build an elaborate joke, you want it to be seen for a longer time than a blog note.

Anyway, big companies usually don’t like when people such as you and me are criticizing their products or making fun of their brands.

You probably remember the two British guys who posted some weeks ago a spoof advertisement on the Web suggesting Volkswagen’s cars were so tough they could withstand a suicide bombing. They were threatened by the company, which later agreed to drop action against them.

Now, a group of Italian people has designed a single Web page making fun of three of the biggest brands on the planet: Apple, Google and McDonald’s.

Read more and tell me if Apple, Google and McDonald’s will smile or sue.

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The 2005 Business Blogging Awards

Posted on February 10, 2005 by Roland

It was bound to happen. After the various blogging awards, here is the first edition of the Business Blogging Awards.

This initiative was started by Darren Barefoot, who is a writer and a marketer, has his blog for 4 years now and started several companies in Vancouver, Canada, where he lives.

Incidentally, he likes to write about technology and mentioned several times my other blog, Roland Piquepaille’s Technology Trends. For example, here is what he wrote on January 16, 2005.

The always fascinating Roland Piquepaille writes about counting elephants from space.

If he can write this, I guess you can trust him :-)

Darren also created InsideBlogging with Jeremy Wright to help companies to integrate blogs in their strategies of communication.

In case you don’t know Jeremy Wright, he writes the well-respected Ensight blog. And he was the first blogger to auction himself on eBay. Here is was his offering.

This auction allows you to utilize this blogger for 3 months. He will produce between 5-10 posts a week. In addition, the blogger will work with you to see what potential there is for blogging for you and your company - in effect acting as a blogging consultant for you for the period.

The auction ended on December 3, 2004, but it landed $3,350 for Jeremy.

Now, let’s go back to the awards. You can vote in twenty different categories and there are between 4 and 6 nominees per category. If you want to vote in all the categories — which implies to visit about one hundred blogs — the deadline is February 16, 2005.

When will we run such a contest in other languages? I’m going to think about it and coming back to you with some proposals in some weeks — or months. In the mean time, please express your own ideas by posting comments.

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Mark Jen lost his job at Google

Posted on February 9, 2005 by Roland

You probably remember Mark Jen, a new Google employee who compared on his blog the benefits offered by his new company and by his former one, Microsoft (read my previous notes here and there).

According to an article published by CNET News.com on February 8, “Google blogger has left the building,” Jen is no longer an employee at Google. He apparently left the company on January 28.

There are many legal differences about job protection between the U.S. and Europe, but even in France, I bet Jen would also have been fired.

Imagine — and this is only an example — that an employee leaves a British bank to work for a new one, and that he starts to criticize his new employer on his personal blog during his ‘probationary’ period.

Do you think he would have kept his job? I don’t think so. What about you?

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Blogs for — very small — businesses

Posted on February 5, 2005 by Roland

If you’re following blog news, you certainly heard about FastLane, the blog of Bob Lutz from General Motors, or Randy’s Blog, another one written by Randy Baseler from Boeing.

Even if this kind of promotional blog is good for large companies, it’s even better for very small businesses which don’t have marketing specialists and armies of lawyers. You don’t have to discuss with them about the contents of your blog or about how comments need to be handled.

Imagine the following situations.

  • You are a hair stylist. And everyday, you publish on your blog the picture of an happy and smiling customer.
  • You just opened a restaurant. What about describing your last recipes or organizing an event?
  • You are a plumber. Open a blog and write some tips. I bet that the day a reader has a leak in her apartment, she’ll remember your phone, not your tips.
  • You are selling fruit or vegetables, cheese or fishes. You can show on your blog all the new products according with the seasons
  • You are a real estate agent. Talk about your area or the sales you just closed.

Possibilities are endless. Any very small company can promote its business through a blog instead of a static web site with just a few pages never updated and never indexed by the major search engines.

On the contrary, if you start a blog, which will only cost you a few euros per month, and of course a little bit of your time, your old customers will come back and you’ll find new ones. And I can guarantee you that it will be far more efficient than placing an ad in your local newspaper.

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